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All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

Hotels 74
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Host live Q&A sessions, spark engaging discussions, and create polls that build a community around the brand and destination. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips. Support the communities that make the magic happen. Let them travel together and with the brand.

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Facebook is building its own Hotel California

Communications Conversations

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. So what does this mean for brands and agencies? Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)?

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement. Brands can also partner with restaurants, bars, or hotels to offer wine-focused experiences.

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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Scott: We have software to look at both search and booking trends for hotels and beach rentals. We also talked on a weekly basis to our coastal communities and had them give us updates on what their rental properties/hoteliers were reporting to back that evidence. They just weren’t there. What was their expectation?

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Behind the Headlines With Bibi Hilton

Cision

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. Building a chocolate hotel in Paris in 30 degrees Celsius heat was a memorable challenge!

Hotels 120
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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications.

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