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Influencer marketing for hotels

5W PR

Influencer marketing may not be just a passing trend for hotels. Hotels should take advantage of such trends so that they can remain relevant. Given below are some creative ways by which influencer marketing can be utilized to promote hotels. For hotels, an influencer who can take great photos will be a great choice.

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Mass Market vs Boutique: Finding the Best Hotel Group for You

5W PR

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

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All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. We are also telling ChatGPT to cite its findings for fact-checking purposes [at our agency]. Olson: We put out a POV [at our agency] on how to use AI and are offering professional development training to stay up to date.

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PR Measurement Best Practices – Part 2

Onclusive

This is especially important for large or global companies, which may have multiple communications, executive and agency teams. Make sure to create alignment upfront and get buy-in from all regions, business units and agency partners across the board.

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Facebook is building its own Hotel California

Communications Conversations

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. So what does this mean for brands and agencies? Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)?

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Starting your PR strategy with measurement in mind

Onclusive

The benefits of measurement standards across your organization are three-fold: You can compare results across programs, geographies, business units and agency partners in order to understand your program performance in context. Instead of guessing, you can use concrete and consistent data over time to improve your performance.