Ishmael's Corner

FEBRUARY 1, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead.

Internal 106

Internal International Agency Storytelling 106

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” And we know the best people at the top of agencies and companies are good *thinkers.” ” That starts with writing. .” I *liked* to write.

Writing 88

Writing Social Media Newspapers Media 88

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. It can be hard to find the right words to communicate what you’re looking for. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster.

Writing 40

Writing Agency How To Examples 40

PRSay

JUNE 21, 2022

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. LGBTQIA people grapple with the complex parts of communication quickly in their lives when they are out. That requires every component of a PR program, from stakeholder communication (i.e., It came in college.

Crisis Communications 175

Crisis Communications Course Crisis Communications 175

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 148

Writing Storytelling Data Analysis 148

Konnect Agency

AUGUST 10, 2022

A solid thought leadership content strategy is more than just writing a few articles, it’s about connection and providing value to your audience through various mediums and efforts. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Identify Which Platforms to Focus On.

Leadership 98

Leadership Social Media Agency Strategy 98

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . within a PR agency setting or in-house. . Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. He’s the CEO of marketing transformation agency Brilliant Noise. My suggestion would be to identify common tasks within your agency or communication team.

Tools 98

Tools Writing Pitching Web 98

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies.

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

ImPRessions - Crenshaw Communications

MAY 25, 2017

” Most critical is securing mutual agreement on achievable PR goals against which the brand and team can create programming, and to put them in writing. Our best partnerships are sometimes a compromise between what we as agency professionals want to assure excellent outcomes, and what a company can comfortably allocate.

Agency 120

Agency Meeting Web Writing 120

Agility PR Solutions

DECEMBER 18, 2022

PR professionals write various emails to journalists and editors daily. The agency, our clients, and our reputation depend on following the appropriate business email etiquette. In general, our email communications should place more emphasis on being clear and concise. Follow this email etiquette for […].

Communications 78

Communications Media Reputation Writing 78

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Allyn Professor of Medical Optics When we think of communication, we don’t always consider the importance of speaking visually. Why Does a Creative Agency Use Moodboards? David Williams, the William G.

Creativity 52

Creativity Agency Survey Examples 52

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. Communicate in a Crisis by Kate Hartley sets out to answer that question. It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PRSay

NOVEMBER 30, 2021

Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. F ilomena Fanelli is the founder and CEO of Impact PR & Communications in Poughkeepsie, N.Y.,

Agency 86

Agency Leadership Conference Groups 86

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Improve client comms – Throughout a PR agency career, no two clients will be the same. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years.

Communications 225

Communications Marketing Radio Airlines 225

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Challenging though it is, there are ways to balance hectic schedules with creating space for good writing. Here are some tips.

Writing 120

Writing Exercises System Interviews 120

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Communications Conversations

NOVEMBER 12, 2021

4- Multi-media content creation for communicators (photo + video + audio). Ask any agency person and they may put this at the top of the list! And sure, there’s news writing and video editing and courses like that as part of any J-School or strategic comms program. 2 – SEO & SEM. Finally, creating content.

Communications 155

Communications SEO Social Media Video 155

Culpwrit

NOVEMBER 1, 2021

The post Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships appeared first on Culpwrit.

Agency 74

Agency Content Marketing Writing Communications 74

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Internal team members and clients will appreciate the investment in proper communication and management. But how can we make the most from our investment in freelance consultants?

How To 315

How To Employee Training Interviews 315

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. We have to get busy with this stuff. It’s a force that we can’t ignore.”

Communications 72

Communications Guidelines Technology Tools 72

The Stalwart Blog

JULY 17, 2014

Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article. So why not invest your time into spec writing?

Writing 84

Writing Communications Advertising Advertising 84

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Communicate regularly. Ask what they need.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

It will dramatically influence communications and provide new avenues for PR – but only for those professionals who choose to harness it. Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients.

Report 182

Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

You just have to know how to communicate effectively. John was good enough to answer our “three questions from a PR agency” for this post. Read the magazine, know the section and the editor and write your pitch like you were writing the story. We are perennially swamped!

Agency 120

Agency Real Estate Pitching Local 120

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 8, 2021

One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Where do you see the agency in the next five to 10 years? Does the agency plan to hire more talent?

Interviews 296

Interviews Employee Agency Company 296

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Sounds nothing less than crazy, right?

Agency 68

Agency Internal International Storytelling 68

Critical Mention

OCTOBER 14, 2018

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy.

Agency 72

Agency Twitter Conference Financial 72