PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Key Takeaway?

B2B 120

B2B B2C Facebook Storytelling 120

Public Relations Sydney

DECEMBER 14, 2014

Conduct research to find specific journalists, what they write about and their reporting styles. Do you have a suggestion for how to write a subject line to get a journalist’s attention? Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Pitching 96

Pitching eBook Writing Newspapers 96

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 75

Measurement Tools Journalism Content Marketing 75

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. For blog posts, but use it for any communication. The second (some might say first) most important aspect of any piece of communication is the image. I’m writing this text now in Hemingway.

eBook 68

eBook Engineering Tools Case Study 68

Public Relations Sydney

OCTOBER 26, 2014

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. Keep it short Write your key messages as short sentences. Key messages are the foundation of a strong PR and communication strategy.

How To 76

How To eBook Radio Print 76

Solo PR Pro

OCTOBER 7, 2014

When I first opened my business as a solo PR pro in 1995, independent communications consultants were a rare breed. If you’re a business looking to tap into the benefits of working with a highly skilled independent communications consultant, be sure to checkout our Find a PR Consultant tool , which can help you find your ideal match.

eBook 76

eBook Financial Study Small Business 76

Public Relations Sydney

OCTOBER 12, 2014

Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease.

Case Study 90

Case Study How To Study Pitching 90

Public Relations Sydney

NOVEMBER 9, 2014

It is conducted with the intention that a journalist will then write a favourable story about their experience. This industry thrives on experiences, and journalists can help these businesses to meet or exceed client expectations about a region, venue or package by writing about their experiences.

Tourism 72

Tourism Media Hotels eBook 72

Public Relations Sydney

SEPTEMBER 14, 2014

They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. A media kit is a document containing information about your business, product or event.

Media 95

Media eBook Interviews Writing 95

Cision

JUNE 6, 2017

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Social media professionals agree. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Public Relations Sydney

OCTOBER 19, 2014

This is just as important as writing the media pitch itself. You make more friends with honey than vinegar; journalists have deadlines to meet so take that into account when talking to them on the phone or writing a follow up email. For more great tips download our free PR eBook by clicking the button below.

Pitching 91

Pitching How To Media eBook 91

Public Relations Sydney

JANUARY 26, 2015

But before you start writing that email or dialling a journalist’s number, think about what it is you are pitching and how to make it appealing to the journalist. You should also read the publications you want to be quoted in, in order to understand the style of the publication and the different journalists who write for it.

Pitching 40

Pitching Media Writing eBook 40

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Roetzer’s Marketing AI Institute helps marketers understand, pilot and scale AI, while his agency, PR 20/20, was HubSpot’s first agency partner.

How To 59

How To Marketing Enterprise Data 59

Shift Communications

JANUARY 12, 2015

Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Write my first eBook and read MORE! Agency Life' Everyone’s busy. Everyone’s doing the best they can to get by. Ansleigh W.

eBook 60

eBook Creativity Agency Exercises 60

PR Conversations

OCTOBER 19, 2014

Toni has now published his ‘biased memoirs’ entitled glow worms - which can be downloaded free as an ebook from [link] , with a request to donate to the Cordoba Initiative – or as a paperback via Lulu. I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English.

Automotive 97

Automotive eBook Exercises Writing 97

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Chapman, as a handy reference for anyone starting to dip their toes into content creation. #5 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry.

Pitching 40

Pitching How To eBook Blogging 40

Solo PR Pro

JANUARY 6, 2015

Many newly independent communications professionals hang out their shingle on January 1, while others already in business choose to redouble their efforts to achieve new goals in the new year. Get It In Writing! Free eBook from Solo PR Pro. Solo PR Pro’s free ebook, Get It In Writing! Happy new year!

eBook 40

eBook Creativity Twitter Tools 40

Public Relations Sydney

NOVEMBER 16, 2014

Making contact with junior journalists is an excellent idea as they may be more willing to commit to writing a story you’ve pitched to them as they are often trying to prove themselves at the early stage of their career. By communicating and engaging with these people you can gain practical advice and inspiration to achieve your own goals.

Local 90

Local Social Media eBook Meeting 90

Solo PR Pro

AUGUST 4, 2015

There’s no better time to be an independent communications consultant! Buy some legal pads to write out your consulting ideas? It’s crucial to become informed on the various types of contracts and arrangements that can come up whether you’re working directly for a client or sub-contracting under another consultant or agency.

Insurance 40

Insurance Insurance Financial eBook 40

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 118

B2B Marketing Survey Software 118

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs.

Writing 114

Writing Social Media SEO Blogging 114

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Digital Marketing Agency. Want to learn Ann’s writing rules for PR? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. Communications: 16%. PR and communications are pretty closely related, though communications is the broader category. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. This is where communication comes handy. In general, communication teams collaborate with influencers, including journalists and bloggers, who can increase the value of their content by amplifying reach. But how can you build an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Solo PR Pro

MARCH 6, 2018

Strategic planning forms the cornerstone of what we do as communications consultants and provides the foundation from which all other communications activities are formulated and put into action. Prepare to get the client’s OK on your plan – in writing whenever possible. Know the desired outcome before you start!

Publicity 40

Publicity eBook Resources Measurement 40

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

PR Fuel

DECEMBER 11, 2018

Do it yourself – A lot of companies use employment agencies and headhunters to find candidates to fill open positions. They don’t know the company’s marketing goals – In the eBook All Employees Are Marketers , the author talks about a discussion he had with a senior manager at a shoe company. Probably not. Develop a Style Guide.

Training 40

Training Employee Customer Service Crisis 40

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently.

Media 78

Media YouTube Transportation eBook 78

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. The Communication Diva Podcast. Six Pixels of Separation.

Social Media 120

Social Media Marketing Pinterest Media 120

Shift Communications

JANUARY 14, 2015

For PR and marketing professionals that are agency-side, there’s an even bigger whammy: if you infringe on someone’s copyright, both you and your client may be sued for damages. The moment I finish writing this blog post, it is copyrighted, regardless of whether or not I submit it to a third party like the US Patent and Trademark Office.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60