PR in High Definition

NOVEMBER 13, 2014

Presenters on the agency side can’t wait to move on, while client-side, people shift around rather awkwardly in their seats. The post High definition PR evaluation – time for a fresh approach appeared first on Firefly Communications. Why is this? Because the PR industry has always had a real problem […].

Pitching 93

Pitching Measurement Agency Industry 93

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

Agency 71

Agency Healthcare Interviews Creativity 71

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. They loved it.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. Culture is reflected through values, behaviors, beliefs, communication, and thinking; however, cultural representation in the workplace often falls short. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Media relations deals with the news environment, which is by definition unpredictable. Again, communication is key. . With better expectations-setting, PR can be less stressful for those of us on the agency or corporate side.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. By contrast, those who transition to remote work definitely feel the change in their environment and pace of work. I won’t say it’s simple, but it’s definitely possible.

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Not an agency. This should surprise no one.

Agency 102

Agency Brand Branding Resources 102

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Interact on social media. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Improve client comms – Throughout a PR agency career, no two clients will be the same. Taking the time to put thought behind client communications will save time and productivity in the long run. . Brainstorms are by definition collaborative, so a resolution to participate is a good one. . The more you do it, the better.

Writing 310

Writing LinkedIn Social Media SEO 310

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. Your stakeholders can see the continuity in the data and results year over year, which builds their confidence in the impact of communications on your brand.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. Your stakeholders can see the continuity in the data and results year over year, which builds their confidence in the impact of communications on your brand.

Measurement 195

Measurement Strategy Hotels Data 195

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. I was right—PR was definitely fun. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Boutique PR Agency: The Negatives.

Agency 100

Agency eBook Training Media Training 100

ImPRessions - Crenshaw Communications

APRIL 21, 2021

People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage. The post How To Convince A Reporter to Cover Your Story appeared first on Crenshaw Communications.

Report 361

Report How To Pitching Banking 361

Konnect Agency

DECEMBER 11, 2019

It seems like just yesterday I was graduating college, and now here I am about six months into my career at Konnect Agency. When I was in school, I knew I wanted to work at a Public Relations Agency in Los Angeles but never knew what it would take to get there. Learn your manager’s communication styles and adapt as best you can.

Agency 52

Agency Meeting Pitching Industry 52

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. How am I engaging myself?

Ethics 76

Ethics Communications Agency Technology 76

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Konnect Agency

NOVEMBER 16, 2022

Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. Other Considerations a PR Agency Keeps in Mind. Looking for a forward-thinking PR agency? The post A PR Agency and The Power of Video: When Actions Speak Louder Than Words appeared first on Konnect Agency.

Video 52

Video Agency Viral Nonprofit 52

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Brands need to consider security not as “insurance” or an IT issue, but a fundamental strategic initiative that requires C-Level vigilance and crisis communications planning like never before. Derek Lyons.

eBook 111

eBook Communications Crisis Communications Insurance 111

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. I once worked with an agency team that had placed a client in the Wall Street Journal. What metrics are communicators tracking? The vast majority (89%) of PR professionals do measure at least some aspects of their communications efforts. On donations?

Measurement 117

Measurement Communications Survey Web 117

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Ishmael's Corner

FEBRUARY 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction,more. Many (most?)

Strategy 176

Strategy Storytelling Examples Communications 176

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

PR in High Definition

FEBRUARY 22, 2021

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. To some, he’s the definition of success. With effective executive communications, Jassy really can be the figure that Bezos never was. An executive communications opportunity? I would be. Two urgent matters to address – or not?

Communications 71

Communications Reputation Energy Leadership 71

PR in High Definition

JULY 13, 2015

SoftMaker, the leading provider of office-productivity software in Germany, has appointed Firefly Communications as its UK PR agency. Following previous PR success with Firefly Communications in Germany, SoftMaker has appointed Firefly to head up PR activities in the UK, focusing on creating a greater media presence.

Agency 48

Agency Communications Software Media 48

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Here, she offers a variety of career advice for communicators, including insights on mentoring.

Creativity 79

Creativity Writing Agency Pitching 79

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! Communicating in a global crisis. Effectively communicating in a crisis is tough, as some companies have learnt this year (some better than others). Employee communications after sudden transformation. Do company values add value?

Reputation 133

Reputation Creativity Crisis Employee 133

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients.

Digital PR 246

Digital PR Reputation Employee Energy 246

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.”

Crisis 64

Crisis Ethics Financial Conference 64

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

Ishmael's Corner

OCTOBER 8, 2014

We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing. It’s safe to conclude that the PR stewards at HP weren’t keen to welcome a one-person PR agency which had opened for business two months prior. “No

Agency 130

Agency Storytelling Corporate Enterprise 130

Prohibition

FEBRUARY 10, 2023

Probably a bit of a cliche answer but it definitely has to be how every day is different. Working at an integrated agency means you’re exposed to all aspects of PR on the daily – which I love! I worked in a couple of marketing and communications roles before joining Prohibition. What do you love most about your job?

Meeting 62

Meeting Travel Fashion Agency 62

PR in High Definition

AUGUST 31, 2022

Clearly, this meteoric shift in such a short space of time has profound implications for working life in general, but especially for the way that organisations communicate. Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. was deafening.

International 62

International Internal Communications Exercises 62

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. The crisis communications equivalent of denying fuel for the fire.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60