Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Most industry professionals recognize that PR and SEO work together. Here’s a roundup of other news and links from the world of PR technology. Notified said it can now monitor brand mentions on TikTok.

SEO 135

SEO Content Marketing Marketing Software 135

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 90

Pitching Report Software Survey 90

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. See this earlier post for tips on knowing when to bring in an agency.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Where possible, work with clients to offer opportunities for shared exposure with other category players.

Education 136

Education Leadership Agency Instagram 136

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Influence” tends to be jammed into one big category when in fact, it’s nuanced. Aligning a brand with a celebrity is the oldest type of influence marketing. Three Types of Influencers. Benefits of Borrowed Trust.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 86

Publicity Survey Enterprise Pitching 86

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. all 210 U.S.

Industry 87

Industry Media Technology Employee 87

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

MAY 16, 2017

KRUPS showcased a number of new food-prep electrics ranging from a Waffle Maker to a Hand Mixer to a Deep Fryer. Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan.

Internal 68

Internal International Print Skype 68

Sword and the Script

NOVEMBER 11, 2017

billion “bounced” visits to news and entertainment publishers in its network over a six-month period. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Brands should strive to be a trusted source that answer questions quickly. Can your agency bring big ideas and execute?

Study 65

Study Marketing B2B Apparel 65

Sword and the Script

MAY 14, 2019

Mr. O’Neal says that works out to about twice as much content swept up by LexisNexis and the Onclusive index is larger than Google News. The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard. 3) Measuring the influence of coverage. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

ZudePR

JULY 20, 2016

There I met loads of people from all sorts of different industries, trying to make a go of it. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. But I always like an office space I can call home. For the last year I’ve been injured.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Typically, that recognition comes in the form of industry awards. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. New competitions crop up often, so it pays to keep up-to-date. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. In some industries, it is even more crucial than in others.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), my day is somewhat at the mercy of the marketing industry. Click to Tweet.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 24, 2019

For B2B companies, earned media and branded content ranked as the most effective digital tactics. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” 12) The most effective digital marketing tactics. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 21, 2024

Those are estimates, and major subscriptions’ prices vary based on size and industry. You Learn More About the Industry and the Journalists You Pitch Building your own media list helps you familiarize yourself with the industry you pitch. In my agency days, we stumbled along with Google Sheets until BuzzStream came along.

Construction 62

Construction How To Media Google 62

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Many measurement tools are at our disposal.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52