Stephen Waddington

OCTOBER 30, 2017

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Bell worked for Margaret Thatcher during the 80s and 90s before founding the eponymous public relations agency Bell Pottinger that he ran for 30 years. Lord Bell left the agency in August 2016.

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Wikipedia Government Interviews Ethics 60

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. Let’s be clear though what constitutes volunteerism.

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Pinterest Case Study Internal International 120

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Gender diversity in PR is an issue as old as the industry itself 3.

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Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. He is credited with developing many of the principles and techniques that are still used in PR today, and his book ‘Propaganda’ is considered a classic in the field.

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Interviews Publicity Technology Social Media 104

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

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Newspapers Meeting Ethics Social Media 59

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

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Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

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Newspapers Social Media Ethics Travel 52

ZudePR

JANUARY 26, 2016

What’s the best book about your job? I’m working more and more with graphic design agencies; helping clients sell more online. So I’ve enjoyed reading the book spoken of in hushed tones by UK graphic designers. This is the book waiting to be written about the PR industry. Take your book for instance.

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PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. practitioners not that bothered about career development?

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Training Ethics Data Analysis 65

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. For more on content rules, check out this great book.).

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Communications Conversations

MARCH 16, 2016

And, they were two claims that continue to make it very, very difficult for agencies and consultants to have realistic discussions about what influencer marketing is and how it can help your brand. In the post, Mark refers to a partner he interviewed for his book who claims influencer marketing can be “cost effective.”

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Marketing Hotels Advertising Advertising 60

Sword and the Script

AUGUST 8, 2017

NewsAI is currently working out of a space called the Varick Street Incubator , an initiative by the New York Economic Development Corporation. The pricing is consistent with that of the typical SaaS or cloud products and it’s reasonable even for small agencies or corporate communications departments. Give our services a try.

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Software Tools Pitching Media Relations 71

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. Equally, I also want to congratulate everyone at M3 brilliant team of hardworking staff, that every agency around the word is so jealous of. See you soon!

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Sword and the Script

JULY 24, 2018

It’s an impossible situation when you’re negotiating with a business leader that hasn’t picked up a marketing book in the 20 years since college. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. Can your agency bring big ideas and execute them?

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Content Marketing B2B Marketing Exercises 64

Maxim Behar

JUNE 12, 2024

If this happens in a corporation, a private company, or a business community, the manager will take measures, put everything in order, and replace whoever needs to be. Politicians should be examples of ethics, honesty, and transparency, which we don't see in Bulgaria. And we may have another six in the next two years.

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Ethics Social Media Travel Newspapers 69

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

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Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? Then I went back to corporate America. Ethics is very important to me.

Ethics 52

Ethics Strategy Real Estate Local 52

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

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Blogging Twitter Facebook Measurement 73

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

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Sports Agency Industry Creativity 245

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

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Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 81

Sports Agency Industry Creativity 81

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

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Blogging Wikipedia YouTube Content Marketing 48

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] Other challenges include ethics, power, propaganda and Western bias. Details of the requirement for the current assessment are outlined on the CIPR website.

Communications 60

Communications Analysis Web Handbook 60

Flack's Revenge

NOVEMBER 28, 2018

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.”

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Ethics Wikipedia Facebook System 136

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues.

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Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 This is the challenge that all agencies that are part of publicly listed groups face.

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PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Needing to explain the specific context behind the communication of this Message.

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PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Kelly Rusk is communications director and partner at the Banfield Agency.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Kelly Rusk is communications director and partner at the Banfield Agency.

Communications 40

Communications Conference Government Policies 40

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The findings are consistent with data published by Nick Davies in his book Flat Earth News. Not much has changed.

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Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It made written communication open to the masses would eventually led to affordable books and cheaper production of printed material.

Ethics 52

Ethics Communications Print Television 52