ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. See our earlier article on how PR agencies set budgets and billing. Ignore SEO at your peril. No creative spark . It’s not working well with others.

SEO 178

SEO Storytelling Product Launch Measurement 178

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

PR in High Definition

JUNE 28, 2022

On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want. Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. Adding to this, they’re completely inundated with emails and pitches.

Reputation 62

Reputation Media SEO Case Study 62

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Agencies that do a lot of tech PR have executed plenty of research, so they generally have a lot of data lying around ready to be collated or reinterpreted. Start an executive blog. Reuse, recycle, re-tool.

Video 160

Video Banking Data Software 160

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

Mobile 60

Mobile SEO Guidelines Software 60

5W PR

NOVEMBER 23, 2022

Using written content is a great SEO practice for podcasts. While being a guest on a different podcast, one can get creative. The post Best practices for marketing podcasts appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Given below are some marketing strategies for podcasts. Use written content.

Marketing 88

Marketing SEO Interviews Creativity 88

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. At our agency, we live by the 80/20 rule when it comes to content: spend 80% of your time on promotion and 20% on creation. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing.

Blogging 54

Blogging Marketing Content Marketing B2B 54

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Writing for SEO is standard PR practice. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. It also offers an insightful explanation to the campaign instead of reading through extensive copy or blogs. Boost SEO Performance with video marketing.

Video 62

Video Strategy SEO Engineering 62

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords. Use visually captivating imagery and videos across the brand’s website and social media platforms.

Brand 78

Brand Branding Engineering Analytics 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. What is the Helpful Content System?

System 62

System Google Policies Guidelines 62

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

NOVEMBER 9, 2017

Long-term influencer marketing partnerships are an excellent way to capitalize on a relationship because they provide consistent fresh content, brand awareness and SEO key word relevance. Entering into a long-term collaboration has important benefits – content creation, brand awareness, and SEO key word relevance.

Marketing 95

Marketing SEO Creativity YouTube 95

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

NOVEMBER 27, 2018

Be creative, but don’t go so far out of the box that you offend or alienate. Create a Content-Rich Blog. There was a time when the word “blogging” was merely a buzz word. A blog can establish you as an expert in your field, especially with respect to industry-related topics.

Brand 107

Brand Branding Engineering SEO 107

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. SEO Overview.

Report 81

Report Data SEO Analytics 81

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). That’s a pretty incredible ride. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Rather, AI will be used to create a lot of filler and SEO bait. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent? bring creative ideas and execute them?

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

JUNE 25, 2015

It's perfect for working out topics and timings for content and blog posts and news stories. Want some inspiration on a creative way of using Google Adwords? Her work led the agency to grow net revenue by more than 80 per cent. Google Trends is an amazing tool and one I use weekly. Plan for when the world wants the story.

Google 120

Google Analytics SEO Comparison 120

5W PR

JUNE 10, 2022

While a big PR company might also have an SEO expert or a graphics designer on staff, independent PR firms can easily subcontract the same work to other professionals and provide businesses with the same level and quality of service. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 88

Publicity Resources Crisis Communications Company 88

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. And that will in turn increase your SEO rankings, and eventually lead to an increase in organic traffic. Don’t miss these related posts: 10 Timeless Creative PR Ideas.

Pitching 60

Pitching Infographics SEO Creativity 60

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information. You want to learn. Truthfully.

Digg 104

Digg SEO System Reddit 104

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110