Cision

JUNE 29, 2016

Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. Analytics can tell you. What will change most?

Analytics 215

Analytics Measurement Big Data Data 215

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

Cision

MARCH 28, 2017

Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments. This is the power of insights.

Big Data 120

Big Data Analysis Data Corporate 120

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Onclusive

MARCH 21, 2019

Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people.

Big Data 225

Big Data Data Meeting Measurement 225

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. My main goal was to reconnect with contacts, meet brands that interested me personally and network. The post Attending a big event?

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Wildfire

AUGUST 6, 2018

Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

Onclusive

MARCH 21, 2019

Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people.

Big Data 150

Big Data Data Meeting Measurement 150

Onclusive

MAY 31, 2017

After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients.

Data 150

Data Resources Engineering Film 150

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. More than 25,000 global companies, including some of the world’s most famous brands, rely on BrowserStack.

Mobile 61

Mobile Engineering Enterprise Big Data 61

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York.

Ethics 52

Ethics Publicity Data Agency 52

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. 7 as the first Keynote Speaker. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Big data makes Facebook one the most amazing matchmaking services ever. Who doesn’t want an ad agency like that working for them? And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. The post The Future of Marketing eBook appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Zach Burrus. Marketing Analyst.

eBook 60

eBook Marketing Interviews Big Data 60

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Marketing executives are consuming more content traditionally targeted to IT readers.

Twitter 60

Twitter Social Media Big Data Sports 60

Sword and the Script

AUGUST 19, 2017

We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. Last on the list of attributes was using big data and analytics to formulate strategy.”. Many of the things she says will be important are related to technology – CTO, innovation, AI, and data for example.

Leadership 62

Leadership Study Analytics Survey 62

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Given that my actual news beat was covering The Clash, The Rolling Stones and Joan Jett (check out my press pass at right!),

How To 121

How To YouTube Pitching LinkedIn 121

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. Danielle Heiny is a success-oriented brand manager, who helps mission-driven organizations achieve explosive growth by harnessing brand potential, connecting the dots, and optimizing bottom-line results.

Measurement 40

Measurement Nonprofit Education Social Media 40

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88

PR in High Definition

NOVEMBER 23, 2016

A scatter-gun or blanket approach to PR rarely works, unless you’re lucky enough to be one of the few mega-brands that can still hold a press conference and get every reporter to cover it. Many content marketing brands are keen to discuss personas, but without in-depth and intelligent research, these can simply represent stereotypes.

Big Data 63

Big Data Financial Data Fashion 63

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. CreativePR is not settling for the normal news that the average brand would spew out about its product or service. She holds a B.A. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

prTini

NOVEMBER 7, 2014

3 Tips to Help You Find the Right PR Agency for Your Startup. The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. Lessons for Brands from the Midterm Elections. Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Flatiron Communications

MAY 2, 2017

Bigger agencies and corp comms’ departments (with deeper-pocketed clients) have the budgets. Pretty soon, I needed to find a new business prospect’s email, and I remembered this tool, which purportedly “uses big data and machine learning algorithms to find the email address of any professional in any company in one second.”

Tools 45

Tools Twitter Report Pitching 45

Sword and the Script

JUNE 3, 2017

Content marketing , branded content and native ads are all distinct new approaches or tactics that share the same roots in web 2.0. Indeed, branding happens in the mind and an experience is a fundamental aspect of that manifestation – it’s why content marketing is the new branding. paved new approaches to marketing. Talk to Us!

Web 70

Web Content Marketing Technology Creativity 70

Shift Communications

APRIL 28, 2015

What’s the next big social network that will come into play with the companies we represent and their audiences? Lately, that focus has turned to data. Take Snapchat; many brands are jumping on that bandwagon to the tune of $750,000 a day , but the truth is that the analytics for those efforts are sorely lacking.

Data 60

Data Analytics Viral Big Data 60

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect.

Ethics 120

Ethics Publicity Data SEO 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52