Agency Big Data Branding Creativity 
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.
Wildfire
AUGUST 6, 2018
A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. And we’re not alone. 2) Streamlined permissions.
Cision
MAY 5, 2016
Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.
Critical Mention
SEPTEMBER 9, 2018
In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. 7 as the first Keynote Speaker. Reich / Monday, Oct.
Sword and the Script
AUGUST 19, 2017
Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. Can your agency bring big ideas and execute? ” Hear!
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