Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” That number is significantly higher in the U.S. (59%)

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your agency bring big ideas and execute?

Study 79

Study B2B Marketing Survey 79

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. Hiring a Solo PR Firm for B2B. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. 2) Agility of a Small PR Agency.

B2B 60

B2B Corporate Agency Creativity 60

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. The post B2B Marketers: Even more data is coming, are you ready?

B2B 60

B2B Data Data-Driven PR Enterprise 60

PR 20/20

FEBRUARY 1, 2023

Brightfind is a specialized digital design and web development agency that creates outstanding digital experiences using modern design, best-in-class personalization, and seamless integrations. That means more wide-ranging solutions, better results, and a driver’s seat on the road to innovation. Who is Brightfind? We’re glad you asked!

Marketing 79

Marketing Nonprofit Web Internal 79

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Barokas

MAY 31, 2019

Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

JANUARY 25, 2020

Watch it here: Second, the “ Empowering Next-Gen Game Designers ” campaign by Intel is a solid example for B2B marketing organizations. Looking for an agency that can think big and execute? We’re a boutique consultancy dedicated to PR and Marketing in B2B tech. Give our services a try. Talk to Us ! Image credit: Unsplash.

Storytelling 118

Storytelling Examples B2B Chemicals 118

Shift Communications

MAY 10, 2022

What to try: B2B companies also have a place here. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. Anecdotally: We find Pinterest remarkably effective at driving web traffic in certain sectors (like food and beverage). Take Square’s approach.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JANUARY 21, 2020

There is no difference or hierarchy among their web pages. Looking for an agency that can think big and execute on content marketing? We’re a boutique consultancy dedicated to PR and Marketing in B2B tech. A page with industry analysis and commentary has the same structure as every other page on your site. Talk to Us !

Content Marketing 124

Content Marketing Marketing How To Leadership 124

The Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. This could be a huge opportunity for PR Agencies in 2018. All kinds of agencies are pushing to get a piece of the pie.

Trends 124

Trends Data-Driven PR Data System 124

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) Most importantly, the PR agency and client will assess whether the story helped accomplished their objectives and how to merchandise it to key audiences. PR leverage and amplification. Time to leverage the win. Make it snowball!

Report 136

Report Interviews Pitching Construction 136

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Congratulations! You just won two global AMEC awards for effective campaigns — what were they? 20% of coverage to contain a quality backlink.

Measurement 136

Measurement B2B Google Financial 136

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Fortunately, I evaded becoming a casualty of jobfishing and joined an established, reputable, and dynamic European tech PR agency. Accreditation. Word of mouth.

Agency 62

Agency Case Study Technology Viral 62

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Sword and the Script

SEPTEMBER 30, 2017

3) Survey: B2B Marketing Looks to Build an Audience. B2B Content Marketing 2018 – Benchmarks, Budgets & Trends – North America from MarketingProfs. The latter blasts content all of the web, while the former is a dedication to publishing quality content, in the same place, and consistently over time.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. But if you work at it, it can pay off in B2B.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

DECEMBER 6, 2016

Whatever your process is for sharing content on the web, content that’s been effectively repurposed provides the opportunity to run through the process again. Most B2B marketing organizations don’t do this enough. Research shows more than half of all B2B content goes unused. Does your PR agency make your job easier or harder?

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Sword and the Script

FEBRUARY 18, 2017

Despite the maturation of digital marketing and web analytics, this remains a challenge. As I reviewed other articles I might include for this week’s Unscripted Marketing links [UML], I couldn’t help but think: what would a B2B do with an extra $5 million in the marketing budget ? A Data-Driven Answer for B2B]. Talk to Us!

B2B 66

B2B Marketing Advertising Advertising 66

Deirdre Breakenridge

FEBRUARY 23, 2015

But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. So show them how content feeds the sales and marketing machine.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

FEBRUARY 7, 2018

B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. They only recently released retargeting tools such as the Snap Pixel for advertisers to take advantage of; custom audiences are still limited to web audiences (versus uploading lists). Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. Kwittken says PRophet has 500 users on the platform today.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 116

B2B Marketing Survey Software 116

Prohibition

APRIL 18, 2023

Website Traffic Similarly to brand mentions, web traffic can be a key indicator of a successful PR strategy as it indicates the level of impact your campaign has had in raising brand awareness and driving engagement. Get in touch with us today to find out how we could support you with your Public Relations.

Measurement 62

Measurement How To Comparison B2C 62

Sword and the Script

DECEMBER 10, 2016

1) B2B to Invest 12.3% Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. “The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. For B2B organizations, the study found 12.3%

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . The median salary for public relations professionals in the last 12 months came in at $95,000.

Blogging 80

Blogging Publicity Marketing Survey 80

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Get your agency or team to commit to delivering against them. What are you passionate about?

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Did you know? Check out our services.].

Company 150

Company Tools Technology Software 150

Cision

APRIL 20, 2016

Remember, I am speaking from a B2B perspective. This often shows a lack of coordination between web content, PR and social media. . That in and of itself is unique, with the ability to automate much of the B2B process, which is error prone, time consuming, resource intensive and paper-based. Give them access to your C-Suite.

Financial 120

Financial Corporate B2B Film 120

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Looking for an agency partner that can both bring creative ideas.

Survey 102

Survey Report Media B2B 102