ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.

Communications 156

Communications B2B Web Conference 156

Contently - Strategy

OCTOBER 18, 2022

AI tools tell you what your ideal customers are doing on the web. The post 5 Customer Research Methods No B2B Company Should Skip appeared first on Contently. Best for : Gathering insights of your audience. Analyzing a large audience. Finding who and what influences your target audience. The best part?

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. Let me introduce the idea and then explain why I think it’s relevant to B2B marketing.

Case Study 96

Case Study B2B Study Marketing 96

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The quality of queries changed too as the web evolved. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results. Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 173

Reddit Software B2B Technology 173

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. In its current iteration, it can monitor trends, but it’s not up-to-date on current events, because, contrary to what many people think, ChatGPT isn’t connected to the web.

Tools 353

Tools Trends Creativity B2B 353

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

ImPRessions - Crenshaw Communications

JULY 10, 2023

Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs. in the business world, and particularly in Silicon Valley.”

Technology 266

Technology Television Web Social Media 266

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 14, 2017

There are few tactics in B2B marketing that lead to such direct effects. Components to Effectively Measure a B2B Blog. Cookie the blog and then use it for retargeting (those ads that follow you around the web after visiting a site). A Data-Driven Answer for B2B]. Need help building or re-invigorating B2B blog?

B2B 66

B2B Measurement Blogging Community 66

Agility PR Solutions

APRIL 8, 2021

Your B2B public relations, for example, might include media relations and press releases along with blogging and web content. A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it’s important to reach them where they are.

Social Media 91

Social Media Strategy Media B2B 91

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. What Does It Take to Implement Content Marketing Effectively in B2B? They write quality posts. They do this consistently.

Study 78

Study B2B Marketing Survey 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. What about B2B marketers? Before you dismiss the idea, remember that many B2B decision-makers are millennials. Even B2B companies like Intel and Hubspot have used Instagram stories successfully.

Social Media 272

Social Media Trends Media Instagram 272

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. The post B2B Marketers: Even more data is coming, are you ready?

B2B 60

B2B Data Data-Driven PR Enterprise 60

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. See these related posts: 12 Ways to Leverage Your Existing Investment in B2B Webinars.

B2B 60

B2B Blogging Data Survey 60

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. We’d love to hear about them!

B2B 92

B2B Community Facebook How To 92

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels.

B2B 48

B2B Marketing Strategy Corporate 48

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. They read blogs, they surf the web, and they send and receive emails. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” You see, many B2Bs have customers on the other side. The B2B End Around. Guest post by Ken Mueller. Horsefeathers!

B2B 82

B2B B2C Creativity Social Media 82

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. Hiring a Solo PR Firm for B2B. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. Questionable Advice; Big Invoices.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Report 105

Report Publicity Marketing Pitching 105

PR 20/20

FEBRUARY 1, 2023

Brightfind is a specialized digital design and web development agency that creates outstanding digital experiences using modern design, best-in-class personalization, and seamless integrations. That means more wide-ranging solutions, better results, and a driver’s seat on the road to innovation. Who is Brightfind? We’re glad you asked!

Marketing 79

Marketing Nonprofit Web Internal 79

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. Give our services a try.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

MARCH 21, 2023

We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. . …and few companies would feel the consequences of lost trust so rapidly as banks, but it’s not entirely dissimilar. These are all tools designed to prey on a set of beliefs. And it’s easy to squander.

Banking 81

Banking Financial B2B Web 81

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. What about B2B marketers? Before you dismiss the idea, remember that many B2B decision-makers are millennials. Even B2B companies like Intel and Hubspot have used Instagram stories successfully.

Social Media 156

Social Media Trends Media Instagram 156

PRSay

JUNE 27, 2019

The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group. Audience: B2B audiences may be busier, for instance, so their e-newsletters should be shorter. The rule for email content is to keep it ultra-short.”. Why do people spend so little time with e-newsletters?

Web 162

Web Writing Study Training 162

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

Communications Conversations

SEPTEMBER 14, 2022

But, what about B2B brands? If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? I realize user-generated content can be a bit tougher for some brands than others. Sure, beauty and retail brands have thousands of pieces of content to choose from daily.

Brand 215

Brand Branding Instagram Video 215

ReimaginePR

JULY 25, 2018

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. B2B – Business to business.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 137

Study Media Relations Media Measurement 137

PRSay

JULY 10, 2018

companies that have web presences in Europe or market products there. Karen Swim, APR, is the founder of Words For Hire , where she helps B2B, technology, and health-care clients identify, connect and engage their targeted audiences. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

Ethics 202

Ethics Data Privacy Policies 202

Barokas

MAY 31, 2019

Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Video : Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase (Think with Google Survey).

Case Study 100

Case Study B2B Resources Web 100

Onclusive

JUNE 14, 2017

The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications. According to a study conducted by B2B International , only 54 percent of B2B businesses have a program in place for measuring brand perception.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. For example, the sales cycles in B2B tech tend to be long, require multiple touchpoints, and involve multiple stakeholders. >>> Looking for a B2B tech PR with expertise and execution?

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. Backlash to the blockchain deluge. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 25, 2020

Watch it here: Second, the “ Empowering Next-Gen Game Designers ” campaign by Intel is a solid example for B2B marketing organizations. We’re a boutique consultancy dedicated to PR and Marketing in B2B tech. The video is in essence, a case study, that uses storytelling techniques. Looking for an agency that can think big and execute?

Storytelling 117

Storytelling Examples B2B Chemicals 117