Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. Hiring a Solo PR Firm for B2B. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. 2) Agility of a Small PR Agency.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. I’ll dig into that more in a moment.

Software 86

Software Media Relations Pitching Media 86

The Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. This could be a huge opportunity for PR Agencies in 2018. All kinds of agencies are pushing to get a piece of the pie.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

APRIL 6, 2021

This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Looking for an agency partner that can both bring creative ideas.

Survey 102

Survey Report Media B2B 102

Deirdre Breakenridge

FEBRUARY 23, 2015

But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Focus on the content. We’d love to hear from you…. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

AUGUST 30, 2022

Even in B2B tech, where most of the 41% of PR pros that do report to CMOs have greater alignment with marketing, it’s really difficult. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” AI-assisted pitches. “AI Focus on people.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

FEBRUARY 18, 2017

Despite the maturation of digital marketing and web analytics, this remains a challenge. As I reviewed other articles I might include for this week’s Unscripted Marketing links [UML], I couldn’t help but think: what would a B2B do with an extra $5 million in the marketing budget ? A Data-Driven Answer for B2B]. Talk to Us!

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Did you know? Check out our services.].

Company 151

Company Tools Technology Software 151

Sword and the Script

NOVEMBER 11, 2017

Indeed, the pendulum seems to have swung that way according to survey data reviewed by Marketing Charts: B2B Marketers Shift Priorities From Generating Leads to Converting Them. It later added: “…as B2B marketers prioritize conversions over demand generation, more this year use customers and deals as their primary metric.”.

Study 65

Study Marketing B2B Apparel 65

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. The headlines that sail around the web are those that are salacious and extreme. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Pitch a story about how the world is ending.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. >>> Looking for a B2B tech PR with expertise and execution? A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e.

Company 101

Company Survey Pitching Report 101

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Get your agency or team to commit to delivering against them. What are you passionate about?

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

FEBRUARY 21, 2018

At Siege, we’ve found link building through personalized outreach campaigns has helped build 38 links with an average 50+ Domain Authority for one B2B site. The time that we save going back and forth between spreadsheets and web pages allows us to dig deeper when personalizing an email for a prospect. Sometimes enough is enough.

Media 54

Media Google Pitching Agency 54

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Video alongside a tailored pitch, summarising the key details of the campaign is a great way to offer journalists something extra.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. They grew in marketing prominence with the advent of the web and the online news release. Need a PR agency that can both bring ideas and execute on them? We couldn’t get in to post and distribute an announcement.

Engineering 72

Engineering Content Marketing Analysis B2B 72

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. >>> Did you know? Check out our services.

Financial 90

Financial Video Survey Google 90

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Is your PR agency bring creative ideas to the table? See these related posts: What is Agile Marketing Again? Help Humanize Marketing? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. Is your agency bringing creative thinking to the table?

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Spec out your slice of the Facebook B2B audience and target it directly. a) Reaching B2B decision makers on Facebook with detailed targeting. Let’s get started!

Advertising 36

Advertising Advertising B2B Facebook 36

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. This particular survey was a solid read, merits a standalone post and so here are five findings that stood out to me: 1) The top producing channels for B2B leads.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. As much as your product may excite you, it is one of thousands being pitched out. Think Holistically.

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. The Value that Leaks from B2B Webinars.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. But they are. Everyone is.

B2B 79

B2B Facebook Advertising Advertising 79

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Every PR agency needs a versatile solution for meetings. UberConference.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

OCTOBER 31, 2017

This the top deficiency I see in B2B content marketing programs – they don’t give the audience a reason and mechanism to come back. If you look at your web analytics, chances are most businesses, many of those visitors are new rather than returning. If you’re publishing five times a week, you can easily find space for experimentation.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening.

How To 48

How To Agency Writing Interviews 48