ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Understand and manage deadlines. Use email well.

Media 333

Media Pitching Report B2B 333

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. A blog with B2B sales attribution. I didn’t pitch it. Need an extra pair of hands?

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? It could essentially leverage one agency’s capability over another’s when seeking new business opportunities. And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Learn the coverage and beats. And all tech media are not the same.

Pitching 180

Pitching Technology Trends Consumer 180

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. The Public Relations Global Network (PRGN) and member agency Buchanan Public Relations released ‘ The State of Earned Media 2023 ’ report a few months ago. This has made it more challenging to pitch stories successfully.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. The same is true for internal PR or communications teams as they begin a new campaign. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. The same is true for internal PR or communications teams as they begin a new campaign. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. A POV offers currency for proactive pitching as well as content development. Think outside the B2B box. PR doesn’t just need to be pitching over email.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. In ad tech, for example, we (ideally) want to include the perspectives of analysts, agencies, vendors, publishers, and brands to get a full understanding of a topic. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 144

Analysis Tools Software SMB 144

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. It requires agility, and keeps me thinking creatively. Would you talk about the importance of this in agency life, and how it connects to the larger culture at SHIFT? What are your main focuses as an AD?

Agency 146

Agency Pitching Training Meeting 146

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

B2B 60

B2B Enterprise Resources Retail 60

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. Hiring a Solo PR Firm for B2B. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. 2) Agility of a Small PR Agency.

B2B 60

B2B Corporate Agency Creativity 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Looking for a content marketing agency partner that can both. bring creative ideas and execute on them ? What Exactly was Outbrain Pitching? Give our services a try. Talk to Us !

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. Sometimes this is also self-inflicted: B2B sales with an account management model adds a layer of complexity. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. One of them is that agency people say all the time that they understand a company’s business. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them. B2B PR isn’t Sexy.

Industry 150

Industry B2B Corporate Agency 150

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. My B2B clients are more open to sponsored content. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Prohibition

SEPTEMBER 28, 2021

For anyone who says summer often brings a bit of down time in the PR agency life – we beg to differ! On the pitch with Black Sheep: And finally, we kicked off working with one of our brand-new clients, Black Sheep Brewery, with a super fun video shoot! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

PRSay

JANUARY 9, 2020

And people still faxed pitches! 2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. This willprovide you with fresh perspective and ideas for new, creative approaches. The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Author: Jim Bianchi.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Prohibition

JULY 19, 2022

We thought this was a creative way to highlight an important and sensitive issue – whilst also generating some great brand awareness. This is a great campaign for AirBnb as quirky and creative designs will draw a lot of public interest and it provides fun and practical overnight stays for them to list when built.

Social Media 110

Social Media Media B2C Creativity 110

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Software 36

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. Can you believe it?

Healthcare 52

Healthcare Exercises Pitching Sports 52

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking! How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

Solo PR Pro

NOVEMBER 10, 2020

The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

The Hoffman Agency

FEBRUARY 4, 2021

I’m so thankful to have experienced what it’s like to work at an agency. Being at an agency, such as Hoffman, has given me the ability to understand the different needs that each client has and the best solutions. I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer.

B2C 41

B2C Pitching Writing Internal 41

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. PR does not directly generate sales.

Advertising 147

Advertising Advertising Pitching B2B 147