Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

Agency 150

Agency How To Pitching Communications 150

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute?

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 146

Software Agency Pitching Analytics 146

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. With AI, we’re going to find more roles for people in PR agencies and inside organizations.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 147

Analysis Tools Software SMB 147

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Public relations efforts can help bridge this gap by creating a relatable brand story that showcases the human side of the technology.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 149

Survey Software B2B Pitching 149

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

Flack's Revenge

MARCH 8, 2022

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Looking beyond just PR, technology prognostication is big business. The high priests of IT (e.g., Just think about it.

Technology 156

Technology Comparison System Enterprise 156

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Read their articles.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. I have used all these functions to produce this article. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. I’m open-minded and optimistic about AI.

Publicity 105

Publicity Tools Exercises Ethics 105

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 119

Report Publicity Training Policies 119

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Vetted” is like HARO or ProfNet with no pitching.

Pitching 151

Pitching YouTube Community Company 151

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. An article in Bloomberg reported that PR workers now outnumber reporters by six to one, mostly due to vanishing newsroom jobs. I list them below, for each kind of opportunity, and shed light on agency and client roles. Show me the Assets.

Survey 195

Survey Journalism Agency Data 195

Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to? Just anyone?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

5W PR

APRIL 13, 2022

However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Data 88

Shift Communications

DECEMBER 6, 2017

In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. But, time and time again, we see articles we should have been in or news we should have commented on. When you work at a PR agency, you have to accept that you’re in a client service business.

Agency 113

Agency Pitching Construction Trends 113

Flack's Revenge

SEPTEMBER 1, 2021

In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. There is no shortage of competitors on our new business pitches, and other tech PR shops are doing quite well thank you, best I can gather. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. What advice do you have for PR people that want to pitch you?

Meeting 73

Meeting Newspapers Agriculture Media 73

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Perhaps this is frequency bias at work, but I thought I should check it out.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

5W PR

DECEMBER 4, 2018

The indisputable dominance of technology and the radical transformation it’s had on the way we live, work, socialize and relax appears to be at an all-time high. Nikki Parker, Vice President of Technology, Corporate, and Crisis, knows this all too well. A PR team, whether in-house or agency, should be an extension of the business.

How To 74

How To Technology Pitching Agency 74

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website. So, you can do a Google search for something like industry + “blog,” articles,” or “resources.”

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. See it here.”.

Software 85

Software Pitching Internal International 85

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Why are you approaching this as (a pitch, a news release, a social media post, etc.) In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

Polaris

NOVEMBER 17, 2015

Why technologies developed for space exploration impact growing practices on earth. Space technologies: Plants in space: how exploration is driving innovation here on earth. After receiving the package, many media commented they could easily build articles and stories around the content.

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Sources pay a fee if they are included in a published article.

Media 106

Media SEO Analytics Analysis 106

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I even try to format my own pitches to editors as “someone is doing something for a reason.”

Automotive 85

Automotive Report Meeting Radio 85