NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Watch webinar. That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . Would You Rather? How much more valuable is an email versus a phone number?

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Before tuning into the webinar on Wednesday, September 21 at 12 p.m. ET, get a sneak-peek into how the tool works. Did they engage with your content?

Communications 0

Communications Banking Measurement Public Affairs 0

Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

JULY 7, 2021

In our upcoming webinar, “How to Optimize Messaging & Soundbites To Drive Success,” we will discuss how NEO can help your business cut through the noise, differentiate itself and accelerate future growth. What people do online — search for, buy, etc. — One such customer (who will go unnamed!) Your message matters.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Live video is also growing in popularity, and it’s an optimal tool for driving B2B content like webinars and Q&As. Have the influencer be a host for a webinar. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks. Is it better than sponsored social posts?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

HMA Public Relations

JULY 28, 2022

From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.

Communications 76

Communications Marketing Advertising Advertising 76

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

NOVEMBER 16, 2023

Customers tend to trust the opinions and experiences of their peers over traditional advertising. Live streaming and webinars Live streaming events and webinars are interactive platforms where customers can ask questions, share their experiences, and create content in real time.

How To 78

How To Community Customer Service Tools 78

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. Analyst versus journalist end goals.

Wireless 309

Wireless B2B Report Media Relations 309

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. PR Week Webinars. Take that extra bit of time during your workday to enhance your communication and PR skills by tuning into PR Week’s Webinars. PRSSA Webinars. Share Tweet Share. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Onclusive

JUNE 16, 2023

This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether. Check out our webinar on communicating sustainability initiatives effectively here. This can help to avoid any claims of greenwashing or virtue signaling.

How To 195

How To Consumer Social Media Community 195

Beyond PR

NOVEMBER 8, 2016

As Cision Senior Vice President of Marketing Ken Wincko discussed in a recent white paper , this is because consumers are growing resistant to advertising and turning away from owned channels, leading to 81 percent of marketers rating earned media as more effective than paid. During our next webinar on Wednesday, November 16 at 2 p.m.

Media 40

Media Consumer Analytics LinkedIn 40

Cision

JUNE 19, 2017

Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner – Gorkana’s webinar The Rise of Earned Media. View the full webinar – The Rise of Earned Media.

Strategy 158

Strategy Marketing Media Consumer 158

PRSay

JUNE 11, 2020

“As communicators, we’re in a unique position to get people to care enough to do something” about injustice and inequality, said Laine Himmelmann, who moderated a webinar on June 9 titled “Racial Injustice: A Dialogue on Responding with Change and Healing” in the days following continued civil unrest and peaceful protests across the country.

Communications 168

Communications System Advertising Advertising 168

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Attending networking events Participate in industry conferences, seminars, and webinars. Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice.

Publicity 103

Publicity Internal International Resources 103

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. How do you see these elements working together and how important is it to integrate your efforts?

Interviews 284

Interviews Radio Small Business Pitching 284

Prohibition

JANUARY 20, 2023

For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar. TikTok stays ahead of the curve with subtle advertising opportunities and clear successes such as the #TikTokMadeMeBuyIt trend. With this, TikTok continues to dominate as one of the fastest growing platforms overtaking older channels like Twitter.

Social Media 62

Social Media Trends Media Instagram 62

Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. View the full on-demand webinar today! Today, however, is another story. Want all six steps? Look For A Tilt.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

PRSay

APRIL 29, 2019

Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” So don’t be afraid to keep layering on the benefits.

Writing 155

Writing Retail Training Customer Service 155

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. 9, Carpenter moderates a webinar titled “ Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond ” at 3 p.m. This year’s theme is “Leading With Ethics.”

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Flack's Revenge

MARCH 8, 2018

Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. In summary, I came away from the webinar even more excited about Newswhip. Despite the imperative to get more data-driven, I was just not getting it. This idea makes sense. She said yes.

Data 159

Data Media Software Viral 159

The Proactive Report

JULY 10, 2014

Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. You set up a webinar and promote it far and wide. Digital PR Tip: Remarketing. Is remarketing a valid PR tactic?

Facebook 171

Facebook Advertising Advertising Digital PR 171

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

NOVEMBER 22, 2022

12% said market research or brand surveys; 12% said backlinks; 11% said focus group research; 10% said feedback from the marketing team; 10% said actions by elected officials; 6% said product analytics; 4% said advertising value equivalency (AVE); 4% said votes/election outcomes; and. Webinar attendees.”. 2% said none of the above.

Measurement 85

Measurement Survey Web Software 85

Cision

JANUARY 19, 2016

At his “6 Steps to Developing a Content-First Marketing Strategy” Cision webinar, Joe will explore the ways in which brands must provide value with their content to meet their followers’ and subscribers’ needs. Without it, we better have a large surplus of advertising budget lying around.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Booking you on panels at events and webinars may also be more effective in engaging prospects. Myth #4: PR is just advertising. PR goes way beyond advertising. Or you may decide that media relations is precisely what you need.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

NewsWhip

JULY 15, 2021

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . So, we are using tools like NewsWhip to monitor things like, how big is the conversation?

Creativity 78

Creativity Data Trends Analytics 78

Cision

AUGUST 10, 2015

At her recent “ How to Become a Podcasting Master ” webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the reasons why you should create a podcast for your brand and how to go about doing it. Watch the free on-demand webinar now! Watch Kerry’s free on-demand webinar for top tips and tricks!

How To 120

How To Brand Branding Software 120

The Resolution Blog

FEBRUARY 11, 2016

It's a very interesting time right now for PR measurement; just last week Meltwater defended the use of AVE (advertising value equivalent) and the PRCA issued a statement condeming their decision to support and offer it as a service. If you want learn more about the topic join my free webinar on Thursday 18th February 2016.

Measurement 120

Measurement Analytics Advertising Advertising 120

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019.

Government 60

Government Publicity Marketing Advertising 60

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertising value equivalencies (AVEs) and hits aren’t the metrics you want to rely on when measuring PR. Watch her on-demand webinar now ! ” – John Wanamaker. Most can’t. The bad news?

Resources 120

Resources Measurement Advertising Advertising 120