Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s s clients and advertisers. I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Onclusive

JUNE 24, 2020

In addition to organic search optimization, two other methods of promotion include distributing your content on your social media channels as well as asking staff to promote to their personal networks – and both of these tactics are free. We will also be hosting a webinar on the topic on June 25th, 2020. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. Because of this, we don’t have that traditional sales/marketing funnel.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Marketing with compelling content gives us an opportunity to be found, build an audience and turn that audience into loyal subscribers who know, like and trust us.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Sword and the Script

JULY 16, 2016

Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing. Content marketing continues to grow as a trend. Also see: B2B Solved the Biggest Content Marketing Challenge Yesterday .

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 21, 2021

However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. My B2B clients are more open to sponsored content. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MARCH 17, 2016

In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy? At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Take an online class or attend a webinar to learn more about this critical skill. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. In summary, I came away from the webinar even more excited about Newswhip.

Data 159

Data Media Software Viral 159

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. You can create and share insightful content such as articles, whitepapers, and webinars that showcase your brand’s expertise in its field.

Brand 195

Brand Branding How To Reputation 195

Beyond PR

NOVEMBER 8, 2016

As Cision Senior Vice President of Marketing Ken Wincko discussed in a recent white paper , this is because consumers are growing resistant to advertising and turning away from owned channels, leading to 81 percent of marketers rating earned media as more effective than paid.

Media 40

Media Consumer Analytics LinkedIn 40

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Keep your content marketing separate and distinct. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 136

Government Survey Ethics Media 136

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Booking you on panels at events and webinars may also be more effective in engaging prospects. Handpicked Related Content. Myth #4: PR is just advertising. PR goes way beyond advertising. Content marketing.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. PR Week Webinars. Take that extra bit of time during your workday to enhance your communication and PR skills by tuning into PR Week’s Webinars. PRSSA Webinars. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Cision

OCTOBER 20, 2015

Today, a successful social strategy requires a combination of digital, content and PR across departments and teams. Watch Rebecca Lieb’s on-demand webinar! With new types of media emerging every day, marketing and social workflow is changing. Rebecca says, “Companies need a culture of content.”. Integration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. For example if you are promoting a webinar that aims to sell training, any social post should make it clear that it is a promotional post. Content Marketing Mastering Social Media'

Guidelines 168

Guidelines Training Employee Social Media 168

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Want more media coverage for your brand? Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019.

Government 60

Government Publicity Marketing Advertising 60

Cision

AUGUST 19, 2016

Cision Webinar: Set Yourself Up for Holiday Gift Guide Success. PR Newswire’s 12 Days of Content: A Holiday Guide for Content Marketers. Advertising: 8/24/2016. Advertising: 10/11/2016. Advertising: 10/17/2016. Advertising: 10/25/2016. Advertising: 11/7/2016. OUTLET: Allure.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Spokes are what get your content moving and in front of your various audiences.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Sword and the Script

OCTOBER 15, 2019

When you do advertise, don’t just rely on one link and single tweet. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars. I’ve just found it to be crazy expensive, so I generally encourage clients to save this for lead generation – webinars, whitepapers and that sort of thing.

B2B 77

B2B Facebook Advertising Advertising 77

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. I suggest thinking about distributing existing content elsewhere. 66% said newspapers.

Marketing 65

Marketing Survey Study B2B 65

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. After attending a conference, speaking event or listening in on a webinar, always document your favorite ideas. The Social Shake-Up Webinar. When: September 26.

Conference 62

Conference Marketing Local Advertising 62

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Prohibition

MARCH 16, 2021

As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers? More than 500 senior marketers attended the events, and helpfully shared their views and experiences.

Social Media 62

Social Media Trends Consumer Video 62

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Prohibition

MARCH 16, 2021

As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers? More than 500 senior marketers attended the events, and helpfully shared their views and experiences.

Trends 62

Trends Social Media Consumer Video 62

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78