Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video.

Report 81

Report YouTube Privacy Web 81

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read. I can’t help it. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video).

Survey 95

Survey Industry Leadership Study 95

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Off Script #7: Lou Hoffman on PR and Storytelling. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. She encourages everyone to have a print edition alongside Merriam Webster’s. #11

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR Conversations

JUNE 25, 2015

McLuhan spent some time working in advertising later in his life. McLuhan lived until 1980, dying in his sleep having never recovered fully from suffering a stroke a year earlier, where Orwell succumbed in 1950, from the effects of contracting tuberculosis three years before.

Publicity 40

Publicity Technology Television Fashion 40

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. 7. Add Images, Audio and Video – How many times have you read a story and wondered, “Hmm… I wonder what she looks like?”

Pitching 40

Pitching Media Small Business Writing 40

Contently - Strategy

DECEMBER 4, 2018

At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. They saw your videos, they already like your voice, and reading or watching something else from your brand sounds intriguing. Here, however, you already have it.

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Case Study Marketing Study Content Marketing 111

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. While his video content isn’t life-altering (he plays video games), PewDiePie’s viewers are drawn to the idea that they can be part of his experience.

Marketing 48

Marketing Social Media Video Mobile 48

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. s clients and advertisers. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 One of the more interesting aspects of the programs transition for me has been the advertising model. In other words, these people listen to a lot of podcasts.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. A show about communicating with clients, prospects and employees – in person, in print and online. 29) John Dennis. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. Text, graphics, infographics, videos, photos, etc. But shouldn’t advertising be aiming at this as well? What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Katrina Craigwell: Emotion vs. fact.

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Report Media Advertising Advertising 225