ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility.

Writing 130

Writing Comparison Product Launch Leadership 130

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 116

Social Media Brand Branding Media 116

5W PR

NOVEMBER 16, 2023

User-generated content (UGC) is a valuable tool for businesses in the digital age. UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Customers tend to trust the opinions and experiences of their peers over traditional advertising.

How To 78

How To Community Customer Service Tools 78

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

Cision

JANUARY 25, 2016

Social networks are where a lot of people spend a lot of time to share a lot of stuff, but harnessing them for communication and marketing is much more difficult than it may appear. One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K.

Social Media 120

Social Media Media Facebook Software 120

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. ” The company’s platform uses two different AI tools. PR tech mentions Media list building with AI.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring.

Internal 147

Internal International Tools Software 147

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool.

Instagram 118

Instagram Video Twitter Facebook 118

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

PR Fuel

OCTOBER 14, 2022

Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 99

Small Business Community Local Social Media 99

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 59

Radio Pinterest Television Government 59

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Focus on Earned Media. SCHEDULE A DEMO.

Brand 100

Brand Branding Advertising Advertising 100

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

NewsWhip

JUNE 14, 2023

Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q.,

Leadership 78

Leadership Software Customer Service Small Business 78

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release.

Engineering 128

Engineering Writing Social Media Tools 128

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Our Ultimate List of the Best PR Tools for 2018. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work.

Software 85

Software Media Relations Pitching Media 85

Cision

JUNE 29, 2017

Owned media is easy to report on, you own the channels and that data should easily be available to you. Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. Is there an emotional response it invites on social media? Who saw it? Be emotive. Be original.

Storytelling 0

Storytelling Data Communications Technology 0

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic.

SEO 102

SEO Film Advertising Advertising 102

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. In a sense, it’s like a knowledge management tool.

Technology 169

Technology Publicity Software Pitching 169

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. And, he even added links to their sites. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. .” ~ Morgan McLintic , CEO, Firebrand Communications 6. The question is, for good or bad?

Writing 192

Writing Communications Marketing B2B 192

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. Language and usage always have been evolving.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Social content is one way to keep your site alive and fresh.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. The trust and loyalty that social media influencers establish with their audiences are among their most valuable assets.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

JANUARY 3, 2018

Executives who approve budgets may be less inclined to do so if marketing teams can’t justify the increased spend on things like content marketing and earned media outreach with concrete numbers and analytics. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution?

Measurement 225

Measurement Tools eBook Analytics 225

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. For example, customers might review you on your social media channels.

Case Study 80

Case Study Social Media Survey Video 80

PR for Anyone

NOVEMBER 3, 2021

Email is best to get it in writing. And in special sections, preference is given to Realtors who advertise with us. Who is the contact at Inside Nova who writes about residential real estate? Who is the contact at the Journal who writes about residential real estate? Who is the contact at the Washington Post .

Real Estate 223

Real Estate Local Pitching Media 223

Critical Mention

JANUARY 9, 2019

The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”.

Trends 108

Trends Marketing Mobile YouTube 108