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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. The notions of social proof work both ways. Businesses should genuinely empower the social team.

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Top 50 PR, Marketing & Social Media Podcasters to Follow


Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Social Pros Podcast.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? These ads… look like ordinary posts on apps and social networks. The answer is strong media brands.

The Top 50 Social Media Influencers on Twitter


As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Social media has become, in many senses, the very thing it once disintermediated.

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Social media press release examples


In this comprehensive post you’ll find examples of social media press releases, a practical guide, and a free template to get started. How do you use social media press releases to share your story with press and online influencers? Advertising press release.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

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9 Need-to-Know Rebranding Tips


This includes logo, web design, color schemes, tone and voice. Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on.

The Marketing Value of Twitter Centers on Earned Media

Sword and the Script

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. earned and paid media tactics work best when they work together. The point is earned and paid media tactics work best when they work together.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model.

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Journalism and News Trends for PR Pros


Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Performance on social often varies by platform.

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Announcing Cision Social Edition and Cision PR Edition!


We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Cision Social Edition provides solutions for: Social Engagement.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Pinterest seeks to woo advertisers and international users as IPO looms. Yahoo reported : The order extends an injunction issued in May that barred Anheuser-Busch from making those claims in television, billboard and print advertising.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called willing to part ways with a hardcover copy.

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It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue.

F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

View image | Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. From a media platform standpoint – say the WSJ integrates with Messenger Business. Social signals through the roof?

Depressed and depressing: the state of UK news media

Stephen Waddington

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. The UK is suffering a collective breakdown triggered by the new media.

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. We often try to divide each discipline with the age-old owned, earned and paid media – but now we live in a ‘converged’ media landscape.

30 jobs in the PR and marketing world

PR Daily

Though PR and marketing pros enjoy seeing their organizations or clients in print, many seek job satisfaction beyond landing coverage. Candidates should also have a firm grasp on digital advertising, event planning, SEO and website design. Media reporter—Advertising Age (New York).

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Yet Indian-language content on the web is limited. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. Don’t ignore regional media. Think BIG about social platforms.

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Future of PR: 2020 edition

Stephen Waddington

PR is a social science. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? You cannot opt out of your activity being turned into advertisements. Starbucks best advertising is Free.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?


Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

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Hold the front page: the news business remains a work in progress

Stephen Waddington

A well-functioning news media is critical to democracy. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Print has ceded to digital in all but a few niches.

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. This includes paid, earned, shared and owned (PESO) media.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers


This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. Social media professionals agree.

Does Direct Mail Really Work for Millennials?

Critical Mention

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly.

How targeted press efforts boost your brand's bottom line

PR Daily

Earned media coverage—a mention in a hard news story or editorial—is the golden goose of marketing for business owners. BusinessWire , consumers still trust news coverage more than advertising. The relevance of local media for a small business cannot be overstated.

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The “Smart Communications” Revolution: How to Optimize Earned Media Programs


Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form. For too long, earned media has been viewed as the junior partner within the marketing mix.

3 power tips to craft an outstanding blog

PR Daily

Blogs have also transformed the way social media is used to connect others with individuals, brands, and the latest breaking world news. Names that end,digital,marketing,blog,media are all great choices for PR and marketing pros,” Callahan says.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. media

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

via logging in with a social platform and then see which of those customers is a potential micro-influencer (who already likes the brand enough to try it out or buy).”. 12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print.

Top Trends From State of the Media 2016


For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Native Advertising. Social Media. Featured Trends media relations State of the Media

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts


On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising.

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. – print advertising.

SEO 101