Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising.

Creative Designer (Print & Web) - Ithaca, NY

Flack Me

Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other

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The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. It’s an idea that wasn’t possible before the dynamic web.

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5 Amazing Facts You Must Know About Facebook Advertising


B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. But the social advertising model looks nothing like the traditional shotgun approaches we are used to.

This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called willing to part ways with a hardcover copy.

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9 Need-to-Know Rebranding Tips


This includes logo, web design, color schemes, tone and voice. Printed literature. Online advertisements. Blog PR Agency Advice Advertising award winning PR Brand Story brand storytelling Humour in storytelling PR Advice rebranding rebranding tips Reimagine PR social media

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. PR blended media interview techniques media relations owned media social media advertising

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

One of the more interesting aspects of the programs transition for me has been the advertising model. This program does for podcasts, what native ads have done for online print. Marketing PR Social Media dynamic webby Frank Strong.

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Celebrating & Sustaining the History of African-American Media


As we work to ensure the voices, stories and perspectives of people of color are represented appropriately, it is imperative that PR professionals make African-American media — whether broadcast, print or digital — a cornerstone of their communications strategy. And as our nation celebrates the achievements and contributions of African Americans during Black History Month, black media counts revered leaders such as Frederick Douglass, W.E.B.

Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. But shouldn’t advertising be aiming at this as well?

It’s a Mad Mad (Men) World

Waxing UnLyrical

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Many of these advertising veterans are completely dumbfounded by the massive change in the industry.

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. 4) Why should PR care about advertising?

9 offline marketing tactics that still work

PR Daily

If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment: 1. It’s easy to forget a face or a website, but printed information on a business card endures. Radio advertising. Billboard advertising.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. Cross posted on Hack the Feed.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

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The Marketing Value of Twitter Centers on Earned Media

Sword and the Script

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. It was a beautiful integration of advertising and PR and it more or less had happened naturally, rather than through careful planning.

Bad News About Ink: an open letter to clients

Bad Pitch Blog

While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. Embrace the Web!

Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web and the internet have enabled communities to form around an organisation, topic or issue.

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30 jobs in the PR and marketing world

PR Daily

Though PR and marketing pros enjoy seeing their organizations or clients in print, many seek job satisfaction beyond landing coverage. Candidates should also have a firm grasp on digital advertising, event planning, SEO and website design. Media reporter—Advertising Age (New York).

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Yet Indian-language content on the web is limited. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 7 percent who rated print media as important and 54.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Journalism and News Trends for PR Pros


Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” Uncertainty about revenue, new publishing models.

PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

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What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Among the transformations they’ve introduced in recent years are a paywall model for digital news, revamped approaches to advertising, and strategies that balance the needs and roles of journalism, product, advertising, and subscription departments.

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. The story can be pitched targeting media in another vertical, or the agency may approach a broadcast outlet in the wake of a print story.

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream.

The “Smart Communications” Revolution: How to Optimize Earned Media Programs


For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

30 jobs in the PR and marketing world

PR Daily

Print journalism, especially at the local level, is a scary place to be right now. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure. Senior PR manager—Amazon Web Services (Sports), Washington.

Media relations is thriving

Stephen Waddington

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial.

How targeted press efforts boost your brand's bottom line

PR Daily

BusinessWire , consumers still trust news coverage more than advertising. After a sharp decline over the past 10 years, broadcast and print media have slightly rebounded. A print review or interview helps you reach a wider online audience than social outreach on its own will do.

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Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers


Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Hold the front page: the news business remains a work in progress

Stephen Waddington

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches.

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Does Direct Mail Really Work for Millennials?

Critical Mention

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Millennials are the wave of the future.

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”.

Top Trends From State of the Media 2016


This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell.

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Announcing Cision Social Edition and Cision PR Edition!


Analyze sharing activity for any piece of content across the social web. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S.