What does generative AI use in PR look like? [PR Tech Sum No. 45]
Sword and the Script
JUNE 6, 2023
Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.
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