Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. billion in sales have come from social media and this is expected to grow to $229.6 While the prospect of increasing sales through social media is appealing, it does take a lot of time and effort to be effective. billion by 2025.

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Social Media Agency Media Pinterest 59

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä.

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Radio Pinterest Television Government 59

5W PR

JULY 14, 2023

Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales. Highlighting benefits When advertising outdoor furniture, it’s crucial to emphasize the benefits of outdoor living. Social proof Social proof is a powerful tool in outdoor furniture advertising.

Mobile 78

Mobile Advertising Advertising Pinterest 78

5W PR

SEPTEMBER 13, 2022

Some of the most effective new digital marketing trends include things like social media platforms adding new options for companies to promote themselves and generate more engagement. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

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Trends Pinterest Product Launch Instagram 78

Mindful Marketing

AUGUST 15, 2021

Last month, the picture-lovers site Pinterest took body positivity a step further by announcing it would ban weight-loss ads. The social media platform explained that its decision was in the interest of individuals “ facing challenges related to body image and mental health,” especially those suffering from eating disorders.

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Pinterest Advertising Advertising Exercises 99

Communications Conversations

JULY 9, 2020

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. That means looking at channels like: Pinterest (one of the most under-utilized channels, historically–especially from an ad perspective).

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Strategy Reddit Pinterest YouTube 160

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

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Media How To Advertising Advertising 103

Communications Conversations

JANUARY 18, 2022

However, did you know that according to Morning Consult (not exactly a fly-by-night operation), a whopping 86% of young people want to become a social media influencer? million in 2020 thanks to her efforts on social media platforms. And what kid wouldn’t want to take a class with reps from TikTok and Pinterest involved?

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Social Media Media Pinterest Training 60

Rock the Status Quo

MARCH 2, 2015

Time will tell what the difference is between fact and reality, since much of the editorial I’m reading today is pure speculation, but I know one thing for sure: it reinforces the importance of building OWNED MEDIA. Social media’s days as earned media are numbered – they are becoming paid media at a rapid pace.

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Google Pinterest Media Social Media 100

Communications Conversations

OCTOBER 8, 2021

Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans? 2: Are you over-indexed in Facebook advertising vs. other platforms?

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Energy Facebook Reddit Pinterest 68

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay. But,you can.

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Social Media Technology Pinterest How To 120

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

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Tools Pinterest Marketing Media 60

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

Shift Communications

JANUARY 13, 2015

Pew Research released an excellent report about social media usage. Facebook is the social glue, the starting point, the lowest common denominator of social media. Any social strategy must incorporate Facebook’s enormous reach, even if that requires paid media. You’ll want to engage on Pinterest.

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Social Media Strategy Pinterest Media 60

5W PR

JULY 19, 2023

Leverage social media platforms like TikTok, Instagram, and Pinterest to share visually compelling content that resonates with the audience and encourages them to engage with the brand. Leverage customer data and insights to create tailored recommendations, personalized emails, and targeted advertisements for snacks.

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Apparel Industry Customer Service Pinterest 78

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet. Click Here. #1:

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Social Media Media Instagram Advertising 120

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017. More via Complex.com.

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Social Media Pinterest Media Instagram 49

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Post, and Post Often.

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Social Media Brand Branding Media 60

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. High-quality and compelling visuals.

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Meeting Automotive Mobile Transportation 57

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

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Advertising Advertising Social Media Strategy 62

5W PR

JULY 15, 2019

billion daily users accessing Facebook, Dave could reach more new customers who spend most of their time on social media. Social media advertising revenue has skyrocketed in recent years. In addition to social media, smart speakers have also seen an uptick in recent months. For example, with nearly 1.5

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Strategy Marketing Pinterest Google 68

Cision

DECEMBER 29, 2017

Twitter, LinkedIn, or Pinterest? While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty. If you want to advertise on Instagram and attract more attention to your brand, these influencers are your best bet.

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Instagram How To Guidelines Facebook 120

The Proactive Report

OCTOBER 12, 2015

Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential.

SEO 100

SEO Google Pinterest LinkedIn 100

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations.

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Publicity Marketing Healthcare Television 122

The Stalwart Blog

JANUARY 8, 2016

The world of social media changes quickly. Be on the lookout for these 5 social media trends in 2016: . Social media is already pretty “in-the-moment,” but platforms like Periscope are taking this concept to even higher levels with the ability to livestream just about anything. Coming To You Live. Buy-Buy-Buy.

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Social Media Trends Apparel Media 60

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. He is now a multimillionaire and moving into mainstream media entertainment. 19 percent were piloting a program.

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Marketing Television Handbook Web 239

Waxing UnLyrical

MAY 29, 2012

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Manwich: A Case Study on Social Media Listening.

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Case Study Social Media Study Pinterest 80

5W PR

DECEMBER 9, 2018

Identify Preferred Media Outlets. Differentiate PR from Marketing and Advertising. It’s important for startups to know the difference between their PR strategy and their marketing and advertising campaigns. To make sure that they’re set up for success, modern companies need the support of a PR agency.

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Strategy Company Pinterest Agency 68

Cision

FEBRUARY 25, 2016

These fall into two categories – paid, which includes promoted social posts and native advertising, and organic, which includes social and email. When a user comes to Twitter, they expect different content than when they come to Pinterest. This will most likely be your website. Spokes: The places where you share your content.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Privacy Concerns and Their Impact on Advertising. Digital Media Usage.

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Report Privacy Pinterest Retail 45

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Cision

AUGUST 17, 2015

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. ” Yet Pinterest may be the Rodney Dangerfield of social networks. We love that connection.”

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Pinterest Banking Mobile Trends 120

Marketwired

DECEMBER 9, 2015

Unique content and user experience with backlinks to reputable websites are pushed to the top, while websites full of duplicate content, high advertising-to-content ratios and thin- or low-quality content are buried to the point they never make it to Google’s front page. My advice for PR pros: optimize for both search and social media.

SEO 60

SEO Pinterest Google Engineering 60

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. However, social media (i.e.

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Training Digital PR Media Training Education 119

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice? It’s not painful, I promise.

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Guidelines Agency Pinterest Privacy 60

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

Brand 52

Brand Branding Media Local 52

prTini

SEPTEMBER 26, 2014

Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors. 3 Ways B2B Organizations Can Embrace Social Media Strategy. 15 New Facebook Advertising Statistics. 17 Quick Wins to Boost Your Social Media Marketing Right Away. The 15 Best Browser Extensions to Improve Your Social Media Marketing.

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Pinterest Communications Case Study Advertising 50