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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Watch webinar. Read transcript.

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NewsWhip wins G2 Leadership Badges for Summer 2023

NewsWhip

At NewsWhip, we’re dedicated to improving our products and delivering reliable solutions that exceed the expectations of our clients. Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. stars and above.

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Public Relations vs Marketing

Doctor Spin

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Marketing: The main goal of marketing is to promote and sell products or services.

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How to Improve Your Social Media Targeting

Cision

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). More Categories -> Facebook Categories.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. emphasis mine ].

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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. Have a strong story to tell – both a founder story and a product or service “origin” story.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

When people share content, they become advocates for your ideas and products. A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company.

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