PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs.

Exercises 136

Exercises Comparison Internal International 136

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. How can all of this be measured and analyzed? The problem might not be where, when or how content is presented, but rather the content topics themselves. The Solution. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. billion bottled water category. Embed from Getty Images. The Fiji Water Girl photobombing stunt, according to BrandWatch, generated a staggering 98.9

Marketing 78

Marketing Viral Consumer Brand 78

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 91

Analysis SEO Guidelines Google 91

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. The strategic use of paid media and real time campaign management is a discipline called performance marketing.

Media 103

Media How To Advertising Advertising 103

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. billion bottled water category. Embed from Getty Images. The Fiji Water Girl photo-bombing stunt, according to BrandWatch, generated a staggering 98.9

Marketing 48

Marketing Viral Consumer Brand 48

Stephen Waddington

JUNE 9, 2020

There was no other form of marketing involved or grand strategic plan. No advertising, no sponsorship, no sales promotion or other fundraising efforts. Traditional and social media helped to reach the masses but there was another important factor at play that appealed to multiple audience categories.

Radio 89

Radio Skype Print Local 89

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Sword and the Script

DECEMBER 30, 2017

It forced me to learn new skills in digital, it’s made me a better writer, I’ve met interesting people through writing that I’d have never met otherwise, and it’s enabled me to refine a skill that I believe is going very important to marketing over the next few years: audience development. The 7 Best Performing Blog Posts in 2017.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 119

Case Study Software Data Web 119

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? They write about hires, mergers and events in the business community. The first two weeks of the competition consisted of a local level qualifier round, where companies in different categories (small, medium and large businesses) competed for a Top 8 spot.

Journalism 70

Journalism Local Social Media Twitter 70

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

The Resolution Blog

MARCH 29, 2019

How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. whether that’s social, digital, or events?—?come come to us for support.

Marketing 120

Marketing Measurement Data Tools 120

Waxing UnLyrical

JUNE 2, 2011

We wanted to use this to to gauge performance, and also set a benchmark against which we could identify our measurable objectives. We then put together a list of categories for media that I was asked to research and get details for … what what what?! The new person gave us a vision, and a plan. C: Local and national media.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. I look forward to hearing from you in the comments.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. India is the cradle of regional languages. These fine folk did: Jan.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. But it can and continues to rise.

B2B 113

B2B Consumer Marketing Survey 113

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Few could accurately recall details of the commercials. These fine folk did: Jan.

Facebook 49

Facebook Twitter Measurement Blogging 49

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business.

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) Meets the organization’s goals Your project needs to fall in line with your organization’s goals.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Tips for audience development: Execute.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

PR Fuel

JANUARY 20, 2021

A press release is a great way to communicate and promote your company’s events and news. You can also share your awards and acknowledgments or upcoming events. A press release for SEO can act as your advertisement for sales or giveaways. It will act as your foundation when looking for your target market’s needs.

SEO 52

SEO Engineering Writing Analytics 52

ImPRessions - Crenshaw Communications

APRIL 5, 2017

We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. The first step is to know your influencer categories. Today’s marketers need to be familiar with the entire influencer spectrum. But who will these marketers turn to for a well-managed campaign?

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. You cannot opt out of your activity being turned into advertisements. When you “like&# a page; 2. When you check in to a place on Facebook; 3. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81