Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. The problem might not be where, when or how content is presented, but rather the content topics themselves.

Data 92

Data SEO Guidelines Advertising 92

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. If you enjoyed this post, you might also like: How Big is the Market for PR Software? Here we go….

Trends 60

Trends Media Report Technology 60

Ethical Voices

NOVEMBER 7, 2022

I started off in advertising sales for IDG. We met when I was writing for Forbes and Fatherly, which is what I’m doing now. I feel like I have a pretty good sense of writing for either a marketing or an editorial audience. My career has been about technology and about helping people make better decisions. We understand.

Ethics 82

Ethics Travel Writing YouTube 82

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Only occasionally does a nugget appear. Hill’s archives along with others.

Ethics 75

Ethics Software Meeting Policies 75

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. It also labels the click “its evil queen.”.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Only occasionally does a nugget appear. Hill’s archives along with others.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Only occasionally does a nugget appear. Hill’s archives along with others.

Ethics 40

Ethics Meeting Software Policies 40

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. All-in-one PR software incumbents.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This was true of every industry, except PR technology.

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 189

Marketing Content Marketing Data Social Media 189

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. Doing My Thinking In Public: As before, I’m writing. I’m thinking.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. Doing My Thinking In Public: As before, I’m writing. I’m thinking.

Web 20

Web Government Technology Corporate 20

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write.

Trends 151

Trends Communications Employee Enterprise 151

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Plus, I enjoy writing and it’s a guaranteed deliverable.

Media Relations 97

Media Relations Media Social Media Internal 97

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 135

Employee Software Survey Tools 135

Cision

NOVEMBER 16, 2015

Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Edit your writing. That is because we’re about 1,600 words in.

Measurement 120

Measurement Resources Technology Examples 120

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Ad Age gave ChatGPT this prompt: “Write a 30-second commercial that brings Jesus to the Super Bowl.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” 1) Why did you write your book? He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up.

Brand 78

Brand Branding Banking Consumer 78

Sword and the Script

OCTOBER 31, 2017

It’s pretty hard to sell a product to a target market that doesn’t have the human resources to implement or run the software. Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Use it here.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. Improved Comments Plugin.

Facebook 0

Facebook Mobile Analytics Advertising 0

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. Doing that with a dozen core pieces of software is a lot easier than managing 30. As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. Analyzing the wrong data.

Content Marketing 103

Content Marketing Print Analysis Data 103

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Write data-driven content. Write email subject lines. Write performance reports.

Marketing 53

Marketing Software eBook Technology 53

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. Software developers have designed reliable tools for media monitoring analysis, which calculate the number of media references, define tonality of the earned coverage, name the most popular topics and identify channels used for promotion. Leading internal communications.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 102

Software Analysis Data Tools 102

Cision

MAY 21, 2015

Social media marketing podcast covering digital tools, apps, and software. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. High Income Business Writing.

Social Media 120

Social Media Marketing Pinterest Media 120