ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. This provides you with the flexibility to decide where you want what content to be displayed. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. International media. Tips for pitching international reporters by Business Wire. Internal comms tips. Using AI to shop coverage of surveys. Content picks. Media relations.

Technology 92

Technology Software Survey Internal 92

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. As I write this post, the current asking price on OpenSea is $36,099.60.

Software 85

Software Internal International Pitching 85

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 144

Survey Software B2B Pitching 144

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 151

Software How To SEO System 151

Mindful Marketing

MAY 17, 2017

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. We expect significant changes in market dynamics over the coming year.”

Software 50

Software Media Analytics Report 50

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. This, in turn, can lead to better outcomes for clients and organizations.

Technology 124

Technology Crisis Management Social Media Training 124

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We are planners – This should come as no surprise.

Product Launch 296

Product Launch Training Interviews Software 296

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. million PR pitches sent through their software over the last 12 months and produced some interesting statistics.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 98

Interviews Publicity Technology Social Media 98

Onclusive

SEPTEMBER 23, 2019

Lead and track multiple cross team projects to successful delivery.The projects will range from software tools development to cross-org process changes. . Proactively look for opportunities to meet internal customer and all stakeholder needs . Writing User Stories for new products / Creating Wireframe. Responsibilities: .

Engineering 150

Engineering Enterprise Construction Software 150

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Perhaps you have a widespread international pickup to consider. Consider this when selecting a potential software provider. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. AI is something that is missing from most of the incumbent PR software tools. Catch up time in AI. Top publishers they’ve written for (linked).

Company 148

Company Tools Technology Software 148

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively. See this post for tips on writing stellar bylines. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. Other resources may be internal. Once the strategy is nailed down you’re ready to write the PR plan. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.

Strategy 265

Strategy How To Resources Employee 265

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. You should also consider if you have the right software to help you achieve your goals.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5

Pitching 88

Pitching Report Software Survey 88

Onclusive

JUNE 28, 2017

“The typical marketing or PR report is meaningless to business leaders because its contents are not connected to anything the business cares about — revenue, margin, cash flow, market share, and other key metrics,” said Mark Stouse , founder and CEO of analytics and marketing software Proof. Consider the ordering of information.

Report 150

Report Marketing Guidelines Internal 150

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

But, more often than not, internal data doesn’t work for B2B PR. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers.

B2B 147

B2B Data Retail Survey 147

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

Landis PR

MAY 31, 2022

Sean Dowdall, President – Finance and International Business Major. For example, when Microsoft makes a software update it’s news to some outlets. If a small tech start does a significant software update, it’s not necessarily news. An early photo of Sean Dowdall, President. Always think big!

Communications 52

Communications Software Interviews Journalism 52

Bianchi Biz Blog

JUNE 16, 2022

Now officially known as the North American International Detroit Auto Show (NAIDAS) – a recent change acknowledging the Motor City in this major show’s name – one of the auto industry’s premiere events for automakers and suppliers alike will end its almost four-year hiatus this fall.

Technology 85

Technology Automotive Mobile Conference 85

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In PR connections.

Publicity 146

Publicity Radio Technology Sports 146

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere. Do you work for a company that develops PR technology or PR software for the public relations profession?

Pitching 148

Pitching YouTube Community Company 148