Deirdre Breakenridge

DECEMBER 18, 2017

Is Instagram’s new Direct App something you should be concerned with? Is your audience going to view your Instagram Stories more than Snapchat? Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time.

Case Study 224

Case Study Trends Instagram Social Media 224

Stephen Waddington

FEBRUARY 11, 2020

A phone call about what to have for dinner at the weekend resulted in ads for freshly prepared meals on Instagram. The long running conversation about the broken light in the garage has led to ads following me around the web for new light fittings. They’ve continued long after I’ve bought a replacement but that’s another story.

Facebook 141

Facebook Privacy Web Data 141

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. There’s too much good, free, intel — remember the Real Time Web ? The real time web just isn’t the same on Google or Facebook or anywhere else.

Twitter 235

Twitter Customer Service Web Facebook 235

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Communications Conversations

SEPTEMBER 6, 2018

Essentially, they don’t want more advertising! Content – We’ve read report after report on the deluge of hidous marketing-driven content being shared by brands on today’s social web. Instagram pods (haven’t heard of these lovely things–read this post). And marketers are steering the ship.

Social Media 242

Social Media Consumer Report Web 242

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Reevaluating Twitter.

Trends 126

Trends Pitching Twitter Nonprofit 126

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81

Report YouTube Privacy Web 81

Shift Communications

MAY 10, 2022

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149

Communications Conversations

JULY 6, 2018

By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. We know people are spending more time on the Instagram app.

Social Media 87

Social Media Instagram Media Video 87

Cision

AUGUST 11, 2016

Advertising Age Online. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Native advertising. This includes paid, earned, shared and owned (PESO) media. Content syndication.

Media 103

Media How To Advertising Advertising 103

5W PR

APRIL 16, 2020

Remarketing describes the act of advertising to the same web user more than once through the use of email marketing. She sees one she likes on Instagram, and clicks through to the store to view the range of products there. Remarketing. For example, Jamie is shopping online for a new summer swimsuit.

Google 88

Google Web Instagram Tools 88

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. .

Media 113

Media Radio Television Sports 113

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Yet Indian-language content on the web is limited. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. While social media giants like Facebook, Instagram, YouTube and Twitter are popular in some APAC countries, native platforms continue to dominate. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98

Meeting Advertising Advertising Agency 98

Communications Conversations

NOVEMBER 18, 2019

This stands out so much because what do many other brands use when it comes to photography needs on their web site or in online content? With an Instagram-like style, the first issue included a number of mild editorial stories like this one below. But, in the end, they are, essentially, advertisements. Subtle advertisements.

Journalism 74

Journalism Brand Branding Advertising 74

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

Government 103

Government Education Print Ethics 103

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Web site crashed. So, amidst all this negative press and energy that’s being thrown at Target right now, I’d like to dissect a pretty successful new product launch: Heavy up on Instagram.

Social Media 60

Social Media Product Launch Instagram Media 60

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

Communications Conversations

FEBRUARY 7, 2017

Because the same discussion doesn’t apply to Pinterest or Instagram where kid pics, cat memes and food selfies continue to dominate. But, if you’re a midsized or larger brand and you’re spending a decent amount of money on Facebook advertising right now, doesn’t the scenario I describe above concern you?

Facebook 60

Facebook Brand Branding Marketing 60

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

Community 120

Community Mobile Blogging Publicity 120

wiredPRworks

APRIL 3, 2017

Facebook Stories = Snapchat Stories: Facebook already added Stories — collections of photos and videos that are set to disappear after 24 hours — to Instagram last August. Instagram Social Media News April 2017. Top 15 Liked Accounts on Instagram. Save Live Instagram Photos to Your Phone. More via Instagram.

Social Media 49

Social Media Pinterest Media Instagram 49

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services.

Technology 66

Technology Advertising Advertising Community 66

Action PR

APRIL 17, 2020

Simply book into one of several classes per day through the Barrecore app or web, show up on the set start time (helping establish routine amidst this strange time), and follow Barrecore’s expert instructors together with the rest of the community. Auster Fitness , FREE via Instagram. Ten Health & Fitness , FREE via Instagram.

Exercises 52

Exercises How To Instagram Sports 52

Sword and the Script

JUNE 10, 2017

It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? See these related posts: Twilight of Web 2.0: Slide 15: Top social media apps accessed: 1) Facebook, 2) Instagram 3) Twitter.

Trends 85

Trends Marketing Mobile Web 85

Cision

AUGUST 2, 2016

My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. My favorite social media platform is…Instagram, although Snapchat is gaining fast. Rapid Fire Round. I always thought I’d be…living in Europe by now.

Fashion 120

Fashion Apparel Pitching Consumer 120

prTini

AUGUST 29, 2014

Hyperlapse, Instagram’s New App, Is Like a $15,000 Video Setup in Your Hand. Why Instagram’s New App is a Dream for Social Marketers. 12 Marketers Already Experimenting With Instagram’s Hyperlapse App. 32 Web Writing Tips for Better Blogging and Social Media Posts. 5 Resources to Help You With Your Pitch.

Resources 55

Resources Pitching Case Study Instagram 55

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Advertising Week. “Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. The audience kills advertising. Native advertising smack down. “At Photo credit: Instagram. Real influencers, please stand up.

Banking 60

Banking Marketing Wireless Advertising 60

Stuart Bruce

OCTOBER 6, 2016

Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). Over the last year, the in-house teams surveyed have seen the biggest growth in use of Instagram (14% growth) and Snapchat (14% growth). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Prohibition

MARCH 16, 2021

It’s been rumoured for a while, but this year Facebook and Instagram are likely to remove traditional social media metrics, such as ‘likes’ and ‘shares’. Moving forwards businesses should focus less on ‘vanity’ metrics and more on hidden engagements, such as web clicks or conversions. Redefining success.

Social Media 62

Social Media Trends Consumer Video 62