Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Native Advertising? Native advertising seamlessly blends with the surrounding content on a platform.

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. PRSSA Webinars. The New Rules of Marketing & PR. Until next time!

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing Goal 3: Keep your finger on the pulse of industry trends.

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

MAY 10, 2018

First off, we wanted to know if the big trend in spending was having a trickle-down effect in how influencers were being paid. Furthering the trend in solely social influencer campaigns, 80 percent of influencers report an increase in requests for platform-specific campaigns. Guidelines plus creative freedom.

Brand 126

Brand Branding Guidelines Creativity 126

Deirdre Breakenridge

NOVEMBER 11, 2019

A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Be sure to advertise this before the event. Google Voice is easy to set up and convert into usable audio.

Community 206

Community Nonprofit Conference Social Media 206

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. For example, analyzing top-performing posts within an industry will uncover apparent trends. The problem might not be where, when or how content is presented, but rather the content topics themselves. The Solution.

Data 92

Data SEO Guidelines Advertising 92

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards. What is influencer marketing?

Marketing 62

Marketing Advertising Advertising Social Media 62

Prohibition

AUGUST 3, 2023

This agility and responsiveness are vital in today’s dynamic media landscape, where trends and public sentiment can change rapidly. By closely monitoring the performance of our activities, we can identify any issues or challenges early on and make necessary adjustments.

Measurement 62

Measurement Tools Guidelines Social Media 62

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. The sites are ranked in order based on their Cision Digital Reach. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

FEBRUARY 25, 2020

With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for.

Marketing 62

Marketing Advertising Advertising B2C 62

PRSay

FEBRUARY 22, 2019

But the work was also about trying to reverse a disturbing trend. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. . And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA.

Case Study 94

Case Study Guidelines Study Creativity 94

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Additional duties. Taking a stand. “We

Communications 122

Communications Crisis Internal International 122

Konnect Agency

JUNE 8, 2023

With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising.

Instagram 52

Instagram Guidelines Social Media Video 52

Prohibition

FEBRUARY 1, 2024

Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike. The speed and accuracy of analysing trends is unparalleled allowing businesses to access invaluable insights that can benefit upcoming campaigns and overall business goals.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. I push myself to stay ahead of trends for my students and it benefits my clients (and vice versa).

Education 107

Education Course Nonprofit Resources 107

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. It all depends on several factors including the reporter’s schedule, what’s trending at that moment, and the outlet’s editorial calendar. The problem is most people don’t know where to start.

How To 54

How To Writing Guidelines Television 54

wiredPRworks

APRIL 3, 2017

Simplifying our policy and enforcement guidelines. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. LinkedIn Launches Trending Storylines. Pinterest Offers Propel Ed Program for Advertisers.

Social Media 49

Social Media Pinterest Media Instagram 49

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. We could possibly all do with a drink, or three, after that PR crisis.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. We could possibly all do with a drink, or three, after that PR crisis.

Crisis 62

Crisis Government Social Media Reputation 62

Beyond PR

AUGUST 3, 2016

Marketers, on the other hand, can use product revenue trends to flag content creation and promotion opportunities. Although the content that content marketers create isn’t a product advertisement or collateral, its strategy should still tie back to the products being developed. Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When crafting social content, lean on trends and publish content with a high virality rate. It is, however, important to note that social media isn’t necessarily “free.”

Social Media 78

Social Media Strategy Media Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192

Writing Communications Marketing B2B 192

MaccaPR

OCTOBER 14, 2015

Before you begin posting away on the platform, be sure to read what is trending on Pulse. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. Social users, especially Millennials , are looking for authenticity , not advertising from brands. 2) Get to know LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Smart PR pros will investigate how their brand (or clients) could tap into this trend. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Smart PR pros will investigate how their brand (or clients) could tap into this trend. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Smart PR pros will investigate how their brand (or clients) could tap into this trend. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100

Trends Skype Digital PR Guidelines 100

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., . • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”. Paid Media and Advertising Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 70

Publicity Small Business Advertising Advertising 70

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

Buzzstream

FEBRUARY 9, 2024

Definitions, types, and trends are similarly highly referenced in articles. This is last on our list because Google looks at paid guest posts as advertising , meaning they should have “Nofollow” and “sponsored” links, which do not pass link value. If anyone can do it with little to no guidelines, the link most likely isn’t valuable.

Google 71

Google Infographics Pitching Resources 71

PRSay

JULY 26, 2022

Technology undoubtedly is finding its feet to attract audiences and the metaverse is the new buzzword that marketing, advertising and PR firms are beginning to experiment with. Some global PR firms are already leveraging this trend and have been able to leverage India to service their global clients effectively.

Local 133

Local Crisis Management Internal International 133