Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards. What is influencer marketing?

Marketing 62

Marketing Advertising Advertising Social Media 62

Konnect Agency

JUNE 8, 2023

With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising.

Instagram 52

Instagram Guidelines Social Media Video 52

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Additional duties. In multiple mediums.”.

Communications 124

Communications Crisis Internal International 124

Prohibition

FEBRUARY 1, 2024

Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike. The speed and accuracy of analysing trends is unparalleled allowing businesses to access invaluable insights that can benefit upcoming campaigns and overall business goals.

Social Media 62

Social Media Trends Media Guidelines 62

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. This remains true for me.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. Something similar has happened in B2B marketing over the last 20 years. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

OCTOBER 14, 2015

Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor. Before you begin posting away on the platform, be sure to read what is trending on Pulse. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. 2) Get to know LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Definitions, types, and trends are similarly highly referenced in articles. Is Link Building Illegal?

Google 71

Google Infographics Pitching Resources 71

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Do you have guidelines around how far and wide you recognize religious holidays?

Local 133

Local Crisis Management Internal International 133

Contently - Strategy

DECEMBER 28, 2022

As content marketers, we often know what we want or need, at least as it pertains to our brand’s editorial guidelines and visual style—and we can include those details in our prompts for better results. Copysmith.ai : This AI tool is specific to e-commerce companies and the paid advertising campaigns they create to drive conversions.

Creativity 132

Creativity Enterprise Tools Training 132

Buzzstream

AUGUST 13, 2018

DA 70+: These are usually major pubs and sites with top-tier influence in their community. Review relative to Google quality guidelines. If you’re not already familiar with the Google quality guidelines , do yourself a favor and read through those now. Review on page advertisements.

Google 117

Google Measurement Advertising Advertising 117

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?

Software 103

Software Analysis Data Tools 103

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Journalists and reporters crave data that they can use to report on your industry or trends at large. That’s a really unique and interesting trend that communication professionals should harness. What would be even better?

Data 106

Data Meeting Measurement Guidelines 106