Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because influencers have a trusted, engaged audience who view them as more genuine and trustworthy than standard advertisements. Being authentic.

Instagram 62

Instagram Marketing Social Media Comparison 62

5W PR

SEPTEMBER 28, 2020

Companies tend to overlook the brand’s voice, which, thanks to the prevalence of social media in marketing campaigns, has become extremely important and is now one of the best ways for a brand to stand out from the crowd of competitors. Developing a PR Voice.

Publicity 158

Publicity Guidelines How To Social Media 158

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Leaning into the trend allows brands to tap into the growing demand for authenticity in influencer marketing.

Trends 52

Trends Marketing Ethics Consumer 52

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. Executive visibility is a key component of any sound B2B PR program.

How To 232

How To Conference B2B Advertising 232

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing? How can influencer marketing benefit me?

Marketing 62

Marketing Advertising Advertising Social Media 62

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

PRSay

SEPTEMBER 7, 2021

Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. He calls on the Department of Defense to clarify the policies surrounding influencer marketing. He points to federal ethics regulations as the guidelines that prohibit military influencer marketing.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. Engagement/Interaction: Another significant difference between celebrity endorsements and influencer marketing is one-way v. The key players?

Marketing 94

Marketing Guidelines Consumer YouTube 94

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Read the FTC Guidelines. Get your team trained on these social media guidelines and how to use social posts appropriately. Content Marketing Mastering Social Media'

Guidelines 168

Guidelines Training Employee Social Media 168

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. At Crenshaw, we enjoy helping our amazing female adtech executive clients win recognition in awards like Cynopsis Top Women in Media , Advertising Week Future is Female , Campaign US Female Frontier Awards.

B2B 295

B2B Industry Company Case Study 295

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. Your marketing team is working on a cool new video to complement an upcoming campaign. So clearly, video is a big deal in our world.

Video 113

Video Guidelines Advertising Advertising 113

ReimaginePR

JULY 10, 2018

Why else would 93% of social media advertisers be using it? One option to avoid this barrier is to partner with a Facebook advertising specialist that can highlight the information that truly matters. Facebook ads can be an incredibly effective method of reaching out to customers. What Metrics Should I Be Monitoring?

Facebook 136

Facebook Guidelines Advertising Advertising 136

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. Beyond Counting Clips and AVEs.

Measurement 189

Measurement How To Guidelines Web 189

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your product’s name if you’re marketing it or promoting it.

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime.

B2B 66

B2B Marketing Advertising Advertising 66

PRSay

JULY 10, 2018

companies that have web presences in Europe or market products there. These guidelines extend to the development and application of data. As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns.

Ethics 247

Ethics Data Privacy Policies 247

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. These partnerships are used to promote brands and their products across all markets and industries. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Prohibition

FEBRUARY 13, 2023

Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s. TikTok are also testing a feature to ‘refresh’ the ‘For You’ Page.

Instagram 62

Instagram Social Media Twitter Media 62

5W PR

FEBRUARY 10, 2020

Without a story, consumers are left to buy on price or convenience, benefits that are easily beaten in tight markets that often will not allow new players to get a foothold in a crowded market. Something that connected with the target market in a way they couldn’t get out of their minds? PR is Part of the Business Plan.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. When are disclosures required?

Guidelines 88

Guidelines Brand Branding Advertising 88

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms.

Viral 52

Viral Crisis Communications SEO Reputation 52

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Prohibition

SEPTEMBER 19, 2019

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Follow the ASA guidelines for influencers. Do your influencer research.

Marketing 54

Marketing How To Social Media Instagram 54

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Conduct an audit of current marketing and communications. Why should it Matter? Competition, especially on digital platforms, is more competitive than ever.

Tools 88

Tools Product Launch Guidelines Customer Service 88

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 126

Brand Branding Guidelines Creativity 126

Rock the Status Quo

AUGUST 1, 2014

I’m not convinced it is related so much to PR pros, though, as it is the fact that so many MARKETING generalists (and entrepreneurs) are taking on PR with little or no PR-specific training. We make software that helps eCommerce stores advertise and retarget to people on Facebook. We also run a popular eCommerce marketing blog.

Pitching 173

Pitching Guidelines Facebook Advertising 173

The Hoyt Organization

NOVEMBER 16, 2023

More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. Advertising Value Equivalents (AVEs) are not a comprehensive representation of PR’s true value. AVEs are not the value of communication.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

Buzzstream

JANUARY 22, 2024

There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90