Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market.

Media 230

Media Measurement Advertising Advertising 230

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Soon advertising may be the only way to reach some select audiences. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

NewsWhip

NOVEMBER 18, 2021

Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Let’s dive into the data. Notable influencers with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 86

Social Media Media Mobile SEO 86

Shift Communications

JANUARY 28, 2016

Let’s see how Facebook closed out 2015. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. billion people, at 1.591 billion: Note the brown line below: the only region which showed monthly active user growth was Facebook’s European division. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

Flack's Revenge

DECEMBER 11, 2018

So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques.

Social Media 149

Social Media Marketing Media Facebook 149

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram.

Media 103

Media How To Advertising Advertising 103

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. 6 Ways Facebook Branded Content Changes the Influencer Game. Here’s how.

Technology 83

Technology Facebook Measurement Policies 83

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Shift Communications

MAY 11, 2017

This is the same growth rate as more mature social networks like Facebook, raising the question of whether Snapchat is already saturated or not. Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010.

Advertising 97

Advertising Advertising Facebook Social Media 97

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. . #5

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Rise of native advertising. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Deirdre Breakenridge

MAY 24, 2016

Whenever I share information about Women Worldwide , the outcome varies from friends and colleagues sharing show ideas / topics, getting introduced to amazing guests, capturing the attention of sponsors and advertisers and growing my community with more listeners. Tip #4: Measure success with numbers.

Energy 190

Energy Mobile Community Measurement 190

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. So how can brands build trust?

Data 145

Data How To Storytelling Analytics 145

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. This is a good fit if you’re looking to master content technology and strategy in 2020. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. What actually happened, and how measurable has the impact been? To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. Methodology.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. Respondents ranked Facebook ads (40%) as the top marketing channel. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The third spike is from our Facebook Page Cost Calculator. Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. PR is a social science. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Christopher S.

Advertising 60

Advertising Advertising SEO Software 60

Cision

AUGUST 11, 2016

Advertising Age Online. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Advertising Week. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. per user: While this is a reach from Facebook’s record-breaking $6 ARPU, it’s still a strong showing.

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

JANUARY 2, 2017

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline.

Trends 83

Trends Publicity Analytics Software 83

ReimaginePR

JUNE 15, 2020

Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. Keep Track with Analytics: perhaps one of the best features of social media marketing is its ability to allow you to measure your KPI’s (i.e. Social Media Marketing: Defining Your Business Goals.

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344