Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. I appreciate your comments by email, Facebook and Twitter. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Photo by domin_domin/iStock / Getty Images. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. The convenience?

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Facebook would distribute it widely and your followers would share it with their friends. Additionally, it’s not all about Facebook anymore.

B2B 81

B2B Social Media Company Marketing 81

Stephen Waddington

JUNE 23, 2019

I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it. 2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Mary Meeker’s Internet Trends 2019 report is a monster.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 60

Print Storytelling Newspapers Advertising 60

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

The Proactive Report

DECEMBER 21, 2015

Dig deeper, find out more (if you can), such as where these men shop, how many years of school they completed, marital statuses, industries they work in, job titles, etc. If you’re launching a line of cologne, your audience should be more than “professional males with a full-time jobs”.

Data 100

Data Advertising Advertising Measurement 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 45% of people watch more than an hour of Facebook or YouTube videos a week. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Traditionally, marketers gave audiences simple stories, delivered through advertising. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook. Vendors aren’t advertisers, they are “clients.”.

Technology 66

Technology Advertising Advertising Community 66

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What drew you to the PR industry? Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. Internships and networking are key.

Travel 120

Travel Agriculture Tourism Internal 120

ReimaginePR

AUGUST 15, 2016

Printed literature. Online advertisements. Invite everyone you know, including influencers in your industry. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Staying in front of your audience and positioning yourself and your company as the industry expert.

Training 45

Training LinkedIn Marketing Pinterest 45

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Communications Conversations

OCTOBER 31, 2018

Or, better yet, could you shift some of the money you’re still investing in print ads to those social media ads you’ve been dying to invest in (but thought you couldn’t due to a “lack of resources”). Doubling down on curiosity is almost a requirement in our industry!

Resources 68

Resources Corporate Social Media Print 68

Bad Pitch Blog

FEBRUARY 21, 2013

Ken Wheaton is Advertising Age ''s managing editor. Friends, colleagues and the rest of you, Forgive the mass email (believe me, there are a lot of you), but I just wanted to announce that "Bacon and Egg Man," my second novel, is now on sale in print and as an ebook. I know you all have Facebook pages now. He''s also an author.

Pitching 64

Pitching eBook How To Pinterest 64

Waxing UnLyrical

JUNE 15, 2016

I had limited resources and money; so rather than use every tool known to man, I chose to utilize Facebook as my primary community until I could build enough momentum and awareness to begin deploying other associated platforms. milestones with images, video posts, text posts, etc.); This is where building the base is so important.

Community 40

Community Facebook Writing Local 40

Waxing UnLyrical

JULY 18, 2012

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. Why did you first get involved in the food truck industry? It’s very rare; and that’s why I got started in the food truck industry. Umm, how cool is that?! A variety of different ways.

Writing 94

Writing Interviews Industry Pitching 94

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Absolutely not.

Print 64

Print Social Media Web Television 64

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 107

Facebook Privacy Twitter Social Media 107

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

PR Conversations

JULY 20, 2015

I’ve held a number of volunteer roles over the years, many of them board or committee participation in industry associations ( LERN , CPRS and IABC/Toronto ). Not to mention the elitism and sense-of-entitlement cliques that often predominate in our industries. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Trade media and industry trade groups can also be of great help. Leverage relationships.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. This may not seem obvious if you are accustomed to monitoring online or print coverage. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”.

Software 121

Software Technology Advertising Advertising 121

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Platforms like Facebook, Instagram, Twitter, and LinkedIn are popular for English speakers, while Chinese-language platforms such as WeChat are also widely used. Top social media channels in Hong Kong* Facebook : 78.8% Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. Emerging technology continues to change the way readers consume the news and how media outlets report it. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. However, the benefits of responsibly sharing your personal life extend beyond the communications industry.

Social Media 120

Social Media Media Reputation Training 120

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. Here are some of the best PR campaigns that have graced the alcohol industry: Heineken Ignite.

Brand 78

Brand Branding Creativity Consumer 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Social is branding, but unlike traditional advertising—it’s more human.

Social Media 120

Social Media Twitter Media Nonprofit 120