ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. Publicis Health acted solely as an advertising agency. A commitment to ethics. All of our work was completely lawful.

Crisis 166

Crisis Ethics Publicity Marketing 166

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 138

Government Survey Ethics Media 138

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams.

Trends 333

Trends Industry Government Data 333

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. And there weren’t many public relations specialists in my market. It’s true.

Ethics 81

Ethics Training Real Estate Agency 81

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They have the case law.

Ethics 52

Ethics Product Launch Corporate Consumer 52

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. In the competitive food and beverage market, where taste preferences, dietary needs, and trends vary widely, brand positioning becomes a powerful tool to differentiate a brand and build lasting customer relationships.

Brand 78

Brand Branding Marketing Ethics 78

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022).

Privacy 78

Privacy Data Marketing Retail 78

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Conducting Market Research To update brand values, start by conducting market research. Updating their brand values is necessary to better reflect ethical practices. Consumers care more about the impact of their purchases on the world.

Consumer 88

Consumer Brand Branding Ethics 88

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. Avoiding thought terminating cliches. What is the one tool or word, PR pros should retire.

Ethics 75

Ethics Communications Agency Technology 75

Mindful Marketing

AUGUST 24, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? The other involves ethics.

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources?

Reputation 167

Reputation Consumer Report Ethics 167

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Leaning into the trend allows brands to tap into the growing demand for authenticity in influencer marketing.

Trends 52

Trends Marketing Ethics Consumer 52

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. The blurring of paid and owned media.

Ethics 52

Ethics Real Estate Agency Company 52

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics. While relationships are crucial, so are the basics. and Trager, R.

Internal 208

Internal International Ethics Journalism 208

PRSay

SEPTEMBER 27, 2016

One manages digital content for a medium-sized company with an aggressive marketing approach. As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. This is a tale of two former students.

Ethics 60

Ethics Advertising Advertising Technology 60

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing? How can influencer marketing benefit me?

Marketing 62

Marketing Advertising Advertising Social Media 62

Prohibition

FEBRUARY 13, 2024

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

Mindful Marketing

JUNE 13, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution. So, who would ever claim that marketing can combat prejudice and even encourage racial reconciliation?

Marketing 66

Marketing Insurance Insurance Ethics 66

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Let’s look at the most interesting facts about the Gen Z market and consumers: They are self-aware and socially conscious.

Consumer 85

Consumer Social Media Education Advertising 85

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 192

Communications Sports Journalism Fashion 192

Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Analysis of Halo Effect in Marketing. Commercial Research.

Journalism 52

Journalism Ethics Analysis eBook 52

5W PR

JULY 19, 2023

To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Brand identity In a saturated market, it’s crucial for brands in the apparel industry to have a distinct and compelling brand identity. This strategy attracts attention.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application.

Tools 68

Tools Marketing Advertising Advertising 68

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank.

Banking 77

Banking Community Ethics Consumer 77

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI? Hello, Voice.

Conference 77

Conference Case Study Marketing Analytics 77