Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

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Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR. It’s also a major field of academic research!)

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PR in High Definition

MARCH 24, 2020

March also marks Women’s History month and ahead of International Women’s Day on 8th March, a few Fireflies attended an event with inspirational female founders in tech. Our own Hollie Abbott suggests that it may be time to call quits on International Women’s Day and focus on gender equality every day. Read the full story on City A.M.

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Fashion Financial LinkedIn Internal 48

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit. Share” buttons appear everywhere online.

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Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit. Share” buttons appear everywhere online.

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Film Print Creativity Internal 60

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

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The Hoffman Agency

FEBRUARY 1, 2021

The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising. Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

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Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

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Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. The Center for Humane Technology talks about how new technologies are not ethical or not civil in a way that they influence.

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wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. I definitely believe behavior is predictive of future outcomes. Event marketing and the technology-enabled connectivity is a really powerful frontier that people are interested in. Happiness is a choice.

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Communications Conversations

NOVEMBER 16, 2018

And, this particular friend was getting questions from all sorts of colleagues and executives internally. New Tools & Technologies – This section shared information on the newest tools and enhancements to social media platforms–and, as we all know, there’s no shortage of information to keep up on here.

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Prohibition

MAY 4, 2017

The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram:

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Sports Social Media Instagram Media 54

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. My career has been about technology and about helping people make better decisions. I started off in advertising sales for IDG. We’re doing something a little bit different this week. Scott discusses a number of important ethics topics including.

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Ethics Travel Writing YouTube 82

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising.

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Newspapers Meeting Ethics Social Media 59

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

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Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. Host: You have definitely set the tone for our global series going forward. That is how I started!

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Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

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Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. We all want to be part of something.

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Creativity Study Survey Advertising 77

wiredPRworks

APRIL 29, 2020

Yeah, definitely. In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers.

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wiredPRworks

APRIL 29, 2020

Yeah, definitely. In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers.

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Creativity How To Engineering Advertising 52

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms.

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PR in High Definition

MAY 26, 2020

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

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Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. You could say something like, "That outfit is unique and it definitely makes a statement.

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Ethics Guidelines Fashion Transportation 98

Sword and the Script

APRIL 27, 2019

The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

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Survey Journalism Study Pitching 91

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

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PR Conversations

SEPTEMBER 13, 2018

There has started to be some discussion around the use of technology (most recently AI) and agile planning methods as ways to adapt to the changing work environment. They will be mainly focused on business management, new business and some touches on the tiller with clients (be they external or internal). Scope volatility.

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Survey Resources Agency Training 82

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct?

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Data Media Analytics Energy 78

PR in High Definition

OCTOBER 19, 2017

Virtual reality is one of the most talked about new technologies at the moment, and another popular news topic of late has been the devastation in countries such as Puerto Rico following Hurricane Maria. Surely someone in the Facebook team raised the possibility this might happen, given it’s so obvious to an outsider?

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How To Crisis Groups Facebook 69

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. Now, if you’re new to AI, even that basic definition is a bit abstract.

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Marketing Software eBook Technology 53

PR in High Definition

MAY 26, 2020

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

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Communications How To Construction Employee 48

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. Automation, machine learning and AI. C-Suite Buy-in.

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Social Media Trends Media Instagram 89

PRSay

JULY 26, 2022

Even C-suite executives respect public relations more than ever before as they saw how it plays a significant role in internal communications, which became much more focused during the pandemic. Regarding the globalization of operations and businesses, we are seeing a lot of crossover of best practices that appeal to universal audiences.

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Local Crisis Management Internal International 133

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. It’s a power form of advocacy. The same applies to earned stories. #13

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Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Invest in automation and technology.

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How To Software System Employee 60

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. SlideShare is definitely for you if you’re targeting LinkedIn as one of your marketing channels.

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Marketing Pinterest Mobile Social Media 120

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

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Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Commodity news is almost by definition valueless. Automobile companies (and the military) are the largest advertisers on television. ACL, Planned Parented hood and four million people marched after Trump was indoctrinated.

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