ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table. Fast execution.

Agency 421

Agency Creativity Advertising Advertising 421

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Internal International Social Media 78

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Good internal communications helps manage change.

Banking 327

Banking Financial Employee Technology 327

Presspage

JANUARY 23, 2024

That’s why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions. International ‘3 Cs’ campaign The launch of the international campaign marks a milestone for Presspage. Connect with your team.

Software 78

Software Internal International Digital PR 78

ImPRessions - Crenshaw Communications

JUNE 28, 2022

In the advertising world, that may mean the company isn’t part of a consulting firm. What’s the point of international offices or new services if they’re discouraged from spending time on client business due to internal competition or fiscal pressure? For PR firms, independence can mean subtly different things.

Agency 351

Agency Creativity Corporate Internal 351

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 141

Technology Crisis Management Social Media Training 141

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . There’s also the Drum Awards that recognize the top performers in the advertising world, including in the ad tech space.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 144

Survey Software B2B Pitching 144

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The communication function is commonly combined with marketing, followed by public affairs, and advertising. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More internal comms. More internal comms. More strategic questions arise due to changes in technology.

Communications 120

Communications Crisis Internal International 120

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

Study 216

Study Marketing Journalism Advertising 216

PRSay

JULY 26, 2022

Even C-suite executives respect public relations more than ever before as they saw how it plays a significant role in internal communications, which became much more focused during the pandemic. He is the 2022 PRSA international assembly delegate. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 109

Local Crisis Management Internal International 109

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

B2B 77

B2B Trends Strategy Marketing 77

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. My mantra is “begin simply.

Measurement 180

Measurement Communications Analysis Data 180

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 149

Privacy Technology B2B Data 149

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is technology being used in public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 120

Software Technology Advertising Advertising 120

Cision

AUGUST 22, 2017

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. But whether internal or external, all communications should relay the same message. Clearly State Your Vision. Everything.

Company 267

Company How To Employee Customer Service 267

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology. What I won’t be talking too much about are the tools we can use.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

Strategy 95

Strategy Publicity Media Video 95

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. million related to enhanced internal controls, and $1.2 click image for higher resolution) 4.

Software 124

Software Analytics Technology Video 124

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? By linking different sides of customer networks – such as audiences and advertisers – and embracing the “ inverted firm ” production model, executives can employ powerful new forms of modern value creation.

System 62

System Technology Engineering Data 62

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR has an opportunity to work alongside marketers to align all aspects of brand communications while investing in tools and technology to properly showcase PR’s business impact.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 120

Privacy Technology B2B Data 120

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Artificial intelligence has become an omnipresent topic in boardrooms and management meetings across the country in recent months.

Survey 86

Survey Measurement Employee Retail 86

Konnect Agency

NOVEMBER 20, 2023

Stay vigilant about changing regulations, especially ones related to political advertising and campaign financing. Whether it be through social media ads, 3rd party endorsements, or other forms of advertising, make sure you know the rules. In a world focused on hyper-technological growth, the desire for a human touch is immanent.

Trends 52

Trends Strategy Crisis Management Technology 52