Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. In other words, the ads were often informative or entertaining – and that’s why it worked. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 90

Publicity Media Advertising Advertising 90

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Measurement 40

Measurement Community Banking Advertising 40

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. ChatGPT’s mining of online sources also means that the content it produces may be tainted with fake news or other inaccurate information. Here are three takeaways from the survey.

Survey 86

Survey Measurement Employee Retail 86

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Information is our currency, and news nuggets or insights from background briefings can turn into valuable story or program ideas. Measure what matters. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. Make your expectations clear. A professional agency team will understand.

Agency 223

Agency How To Construction Advertising 223

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. It was a fast-paced and fun event that was full of useful information. For now, let’s catch up on #measurePR.

Measurement 40

Measurement Comparison Banking Print 40

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign.

Digital PR 251

Digital PR How To Small Business Analysis 251

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. ” Now there’s the hashtag ad.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Overall, respondents indicated “my employer” was the most believable source of information. Your presentation of information should follow journalistic principles. 57% are neutral about trust in NGOs.

Government 139

Government Survey Ethics Media 139

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s not about the logo. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. Turning PR into a measurable science means there is no longer room for personal preference.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Reputation Us

NOVEMBER 15, 2021

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Exercise Your Reputation.

Insurance 97

Insurance Insurance Exercises Reputation 97

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge.

Publicity 167

Publicity Social Media Television Measurement 167

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. click image for higher resolution).

Technology 170

Technology Publicity Software Pitching 170

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

AUGUST 17, 2019

Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it. What is PR?

Study 61

Study Survey B2B Advertising 61

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

SEPTEMBER 11, 2018

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. 5) Feedback and measurement. Now, we can measure web traffic acquisition and behavior with accuracy. 3) Messaging.

Software 99

Software Comparison Measurement Content Marketing 99

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Unlike Tesla, Southwest made the simple acknowledgement, showing that the situation had its attention and showing concern for loved ones seeking information.

Crisis 136

Crisis Privacy Airlines Facebook 136

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

APRIL 18, 2017

Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. That owned content also gives the journalist a sneak peek of the depth of information and the point-of-view your executive has to offer. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Konnect Agency

MAY 17, 2023

They are also extremely discerning when it comes to marketing messages, and are more likely to trust recommendations from influencers than traditional advertising. Brands must create video content that’s entertaining, informative, and authentic to drive engagement with Gen Z and Gen Alpha. Notable clients include St.

Agency 52

Agency Marketing YouTube Video 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103