NewsWhip

DECEMBER 7, 2023

While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. Earned media is unpredictable. That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions.

Brand 78

Brand Branding Retail Viral 78

Shift Communications

NOVEMBER 3, 2014

I have to imagine the same is true for companies that have engaged in prankvertising. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. Advertising' I too find it strangely satisfying to get a completely candid and unforgettable reaction (i.e. Zach Burrus.

Advertising 92

Advertising Advertising Viral YouTube 92

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Still, I clicked through.

Advertising 62

Advertising Advertising Viral Video 62

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral.

Hotels 282

Hotels Brand Branding Guidelines 282

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. So, how are companies utilizing this new strategy? followers, it’s in the same viral sphere as Duolingo. This has to do with the older demographic that occupies Facebook, who aren’t usually looking for video advertisements.

Video 148

Video Brand Branding Instagram 148

5W PR

JANUARY 23, 2023

Most companies already understand that TikTok is hugely popular with a younger generation and is growing in popularity across all age ranges, and it’s time for businesses that haven’t gotten on board to start doing so if they’re looking to reach their audiences where they are.

Marketing 88

Marketing Advertising Advertising Viral 88

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. A new product launch. Perception can lag reality, and no brand wants to be left behind when things turn.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 176

Reddit Software B2B Technology 176

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., company website, blogs). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Native Advertising? What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

FEBRUARY 13, 2024

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. An article ‘boost’ if you will.

Instagram 62

Instagram LinkedIn Social Media Media 62

5W PR

MAY 18, 2018

Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 82

Brand Branding Marketing Ethics 82

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Buchanan PR

JANUARY 8, 2024

For an alcohol company to leverage Dry January – a trend that essentially revolves around people avoiding their product – was an impressive move. The Grimace Shake was a viral sensation that demonstrated the power of user-generated content and allowed McDonald’s new product to remain in the limelight in an impactful and interactive way.

Marketing 52

Marketing Viral Trends Consumer 52

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

NewsWhip

JULY 15, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that,” said Powell. “So, When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with.

Creativity 78

Creativity Data Trends Analytics 78

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Company Size. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. CASE STUDY. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —.

Case Study 78

Case Study Study Viral Data 78

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Once Popeyes had launched its sandwich and interest began piling up, the company could have simply played it safe. Until the afternoon of Aug. Show some personality.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. New companies are making millions from this strategy.

Pitching 120

Pitching How To Instagram YouTube 120

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? I had a client who owns an HVAC company in Dallas, and he took advantage of the heat wave, which was all across the country, and supply chain issues. Here’s a video I did on this: It doesn’t get any easier than this.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

Critical Mention

NOVEMBER 26, 2018

Staying ahead of the game in a hyper-competitive market is vital to your company’s success. According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. There’s a legitimate business reason for the change; for starters, the company sells more beverages than anything else. A brand nickname is like a viral video. Just ask IHOB !)

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. In the case of our client, it was a vicious rumor started by a disgruntled blogger about the company’s ties to an illegal organization.

Publicity 120

Publicity Storytelling Journalism Viral 120

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. Creating messages that demonstrate your company’s beliefs.

Advertising 62

Advertising Advertising Social Media Strategy 62

Stephen Waddington

FEBRUARY 10, 2019

Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. That was the question I posed recently to my network last week.

Viral 68

Viral Journalism Analytics Case Study 68

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services.

Engineering 128

Engineering Writing Social Media Tools 128

Cision

MAY 12, 2017

Earlier, paid ads were displayed on the right-hand side of the organic search results and used by SEO team of digital PR company to push up certain pages in Google Search through paid option. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Mark My Words

OCTOBER 13, 2022

The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral.

Social Media 60

Social Media Interviews Media YouTube 60

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Give credit to others in the company. Find a hero to whom they can relate.

Storytelling 199

Storytelling Reddit Video Creativity 199

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. It helps build and maintain a brand’s positive image and can influence people’s perception of it.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. It helps build and maintain a brand’s positive image and can influence people’s perception of it.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. It helps build and maintain a brand’s positive image and can influence people’s perception of it.

Brand 52

Brand Branding Publicity Training 52