Buchanan PR

JANUARY 8, 2024

For an alcohol company to leverage Dry January – a trend that essentially revolves around people avoiding their product – was an impressive move. Grimace’s chaotic and fun vibe interested the younger consumers, and they began creating TikToks and memes revolving around the character and his drink.

Marketing 52

Marketing Viral Trends Consumer 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. This continuity can create a lasting impact on consumers’ perceptions of a brand.

Brand 82

Brand Branding Marketing Ethics 82

5W PR

MAY 18, 2018

Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

JULY 15, 2021

This keeps the topics they explore relevant, specific, and consumer-centric. . We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that,” said Powell. “So, When doing this, they look for areas they want to talk about, or partnerships that they already have.

Creativity 78

Creativity Data Trends Analytics 78

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Company Size. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. In the case of our client, it was a vicious rumor started by a disgruntled blogger about the company’s ties to an illegal organization.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. New companies are making millions from this strategy.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. There’s a legitimate business reason for the change; for starters, the company sells more beverages than anything else. A brand nickname is like a viral video. Just ask IHOB !)

How To 101

How To Viral Advertising Advertising 101

Critical Mention

NOVEMBER 26, 2018

Staying ahead of the game in a hyper-competitive market is vital to your company’s success. According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Paid social advertising has evolved into an integral part of advertising on social media platforms. Creating messages that demonstrate your company’s beliefs.

Advertising 62

Advertising Advertising Social Media Strategy 62

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,

Marketing 74

Marketing Pharmaceuticals Policies System 74

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Companies should have strong pre-crisis and crisis plans in place. Meet people where they are.

Social Media 117

Social Media Conference Media Corporate 117

Cision

JULY 20, 2015

For decades a company called Curtis Designs created a handmade packraft called the “Curtis Raft.” ” It was revered, and when the company stopped production there wasn’t a comparable raft on the market to replace it. Birchbox has a cascade of triggers to perpetuate the consumer relationship.

Energy 120

Energy Viral Storytelling Community 120

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Activity is stable, but growth is slowing.

Report 45

Report Privacy Pinterest Retail 45

Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. Following it will help your company gain the authenticity and engagement you desire. The first step in planning out any strategy is to actually have a plan.

Marketing 138

Marketing Conference Trends Viral 138

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. We’re so glad everyone is talking about our water!,” 2 - Surprise! 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 101

Mobile Community System Social Media 101

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60

PR in High Definition

SEPTEMBER 24, 2019

While we tend to think of ‘the gig economy’ being made up of the likes of musicians, drivers for ridesharing companies and delivery jobs, it refers to anyone working on a short-term contract or freelance – and that includes journalists and writers. The freelance dance. As such, this makes them a target in public relations campaigns.

Media 54

Media Newspapers Journalism Video 54

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. We’re so glad everyone is talking about our water!,” 2 - Surprise! 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Trying to add in filters and prioritize friends and new feeds on Facebook is time consuming and confusing.

Facebook 102

Facebook Mobile Google Viral 102

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

MAY 4, 2017

The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram:

Sports 54

Sports Social Media Instagram Media 54

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Online advertising has changed. Search results and news on Google is about to be personalised to the user.

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In That is traditionally the advertising and marketing function.

Employee 217

Employee Leadership Crisis Management Viral 217

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150