ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape.

Media Relations 120

Media Relations Agency Media Training Training 120

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.

Insurance 74

Insurance Insurance Interviews Marketing 74

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. They strike a deal to embed the Outbrain widget on their pages, and the company will sell the space for a cut of the revenue.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Publishers” in this case are social media companies and their platforms. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR Fuel

FEBRUARY 25, 2022

Keep reading to learn more about how to write a good press release and how much it can do for your company! One of the most effective strategies when it comes to advertising your product is to sell it with statistics. And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance.

Product Launch 101

Product Launch Travel Interviews Writing 101

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Strategies for companies and entrepreneurs in any field on any topic are all here, and they are easily referenced. To increase PR, marketing, and advertising industry knowledge. It’s chock-full of incredible research and reports on digital insurance brands to luxury brands and everything in between. AMA Executive Circle.

Blogging 159

Blogging Pitching Fashion Sports 159

Reputation Us

APRIL 17, 2019

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Michele Houck is a 25-year marketing and advertising veteran. Jennifer Holzapfel-Hanson. Michele Houck.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Mindful Marketing

MAY 17, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic?

Airlines 66

Airlines Insurance Insurance Enterprise 66

Reputation Us

NOVEMBER 28, 2022

“Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. And Tesla stock — Musk’s largest source of collateral, which is from his only publicly traded company — is cratering. “If

Twitter 78

Twitter Banking Financial Employee 78

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. The ACA changed all that by saying health insurance should be paying for the pumps.

Agency 54

Agency Healthcare Interviews Insurance 54

Mindful Marketing

JUNE 13, 2020

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. Marketing helps provide such hope-inspiring possibilities.

Marketing 66

Marketing Insurance Insurance Ethics 66

Practical Law Construction

MARCH 9, 2022

Company car: Mr Foster arrived at the property for the 21 June meeting in a car bearing the livery of “Foster & Co” At the 21 June meeting: Mr Foster made several statements to the claimant to the effect that he would personally ensure that her project was completed. The claimant denied this, and the court accepted her denial.

Construction 72

Construction Insurance Insurance Meeting 72

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 1) What are the top challenges in PR currently from your perspective?

Media Relations 69

Media Relations Media Insurance Insurance 69

Solo PR Pro

JANUARY 14, 2020

These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. He no longer works for them, but I do.

Insurance 110

Insurance Insurance Banking Groups 110

Mindful Marketing

DECEMBER 14, 2018

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk.

Policies 70

Policies Government Data Insurance 70

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable?

Ethics 67

Ethics Crisis System Training 67

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Helping Tech Companies Play Bigger.

Insurance 204

Insurance Insurance Advertising Advertising 204

David PR Group

JANUARY 4, 2016

I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. For the sake of brevity, let’s look at a typical goal: A company wants to use communications to generate leads. Did most of them come from advertising? Sounds easy enough, right? Evaluation.

Strategy 40

Strategy Communications Real Estate Insurance 40

Mora Communications

AUGUST 31, 2015

People aren’t going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? Why would you want to garner any national, if you only have a local business? Maybe, but probably not. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), As one physician user said in company materials, “Facebook skews personal. Twitter only captures physicians interested in social self-promotion. Jude Medical, have jumped on board.

Social Media 48

Social Media Healthcare Marketing Media 48

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising?

Leadership 353

Leadership Insurance Insurance B2B 353

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs. At our first company, we had at one point, something like 2,500 blog pages on our site.

Internal 118

Internal International Insurance Insurance 118

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy.

Insurance 86

Insurance Insurance Retail Sports 86

Bad Pitch Blog

FEBRUARY 26, 2009

The economy is in shambles, 50 million Americans are without health insurance, unemployment is on the rise in numbers that scare even me, and 43 out of 50 states are now operating on a budget deficit. Bad news is absolutely everywhere. It is unavoidable. Product marketers are also getting into the act.

Insurance 40

Insurance Insurance Enterprise Television 40

Cision

DECEMBER 20, 2017

But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. Provide Useful Information.

Industry 222

Industry How To Insurance Insurance 222

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever.

Insurance 99

Insurance Insurance Social Media Comparison 99

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. I’m a salesperson for a company that produces assembly-line equipment for automobile manufacturers.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Ethical Voices

AUGUST 29, 2022

If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It goes to help pay for the advertising, everybody chips in. Once you come out of school, what are companies and organizations doing to emphasize ethics?

Ethics 92

Ethics Groups Handbook Education 92

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Reassess the big picture.

Measurement 120

Measurement Resources Technology Examples 120

The Hoffman Agency

JULY 23, 2019

And, significantly, that ‘public relations’ campaign might have included direct engagement through town hall meetings, local media advertising, direct mail and social media marketing as well as traditional media relations. In that way, you can equate and investment in public relations as insurance. But we do know that it has a value.

Measurement 28

Measurement Insurance Insurance Reputation 28

Sword and the Script

NOVEMBER 11, 2014

At first glance, it might seem the company is in the services industry – catering to birthday parties – but the company sells playground equipment and kids’ furniture. Sure your insurance costs might go up – but you could also charge admission. Can Any Company Market for a Profit?

Marketing 114

Marketing System Viral Insurance 114

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Beyond our personal interest in generational differences, it’s our job to understand our audiences. So, we decided to find out. Gail Nelson.

Marketing 119

Marketing Fashion Technology Study 119

Cision

DECEMBER 28, 2015

A great example of a company that is doing this right now is Amazon with their @amazonhelp Twitter account. Tweeting multiple times insured that more people would see it. ” The same tactic that was perceived as heresy in 2009 is now commonly used by companies to optimize Twitter distribution of content and messaging.

Twitter 120

Twitter Brand Branding Customer Service 120

Bad Pitch Blog

DECEMBER 30, 2006

If you''re not getting people thinking, reacting, and talking about your COMPANY, and not just the stunt itself, you''ve wasted money. Outrageous PR Stunts and why your company needs them," the stunt aspect is only one part of the book, much like a stunt should be only one part of a PR campaign. Do we have insurance?

Pitching 40

Pitching Small Business Insurance Insurance 40

Buzzstream

JUNE 5, 2024

To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. Next are two examples of search-driven keywords related to tools that are pitchable for coverage and can serve as bottom-funnel lead generators for companies.

Digital PR 62

Digital PR Examples Strategy Survey 62