Stephen Waddington

NOVEMBER 5, 2019

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. Last year insurance provider Hiscox created influencer and public figure protection as an insurance solution for individuals who live their lives in the public eye.

Insurance 68

Insurance Insurance Government Advertising 68

Cision

JULY 26, 2017

Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance). Subscription services – > (Auto insurance, cable TV, Cable TV bundle, High-speed data, mortgage, multi-service customer, online higher education, prepaid debit card, satellite TV).

Social Media 233

Social Media How To Insurance Insurance 233

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

ImPRessions - Crenshaw Communications

JUNE 10, 2016

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance.

Media Relations 120

Media Relations Agency Media Training Training 120

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Opt-in advertising? Where I see Outbrain the most, is at the bottom of news sites. Would you opt-in to ads?

Content Marketing 63

Content Marketing Pitching Marketing Advertising 63

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To increase PR, marketing, and advertising industry knowledge. It’s chock-full of incredible research and reports on digital insurance brands to luxury brands and everything in between. OK, it’s actually more advertising and marketing news and trends, but it’s such a fun read, we highly recommend.

Blogging 159

Blogging Pitching Fashion Sports 159

Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable.

eBook 111

eBook Communications Crisis Communications Insurance 111

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. The ACA changed all that by saying health insurance should be paying for the pumps.

Agency 54

Agency Healthcare Interviews Insurance 54

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Michele Houck is a 25-year marketing and advertising veteran. Prior to her work in Advertising and Marketing, Houck was a lead negotiator with embassies and consulates on behalf of Fortune 100 companies seeking to do business abroad.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Stephen Waddington

MAY 12, 2017

Advertising, sales, and marketing all seek to persuade to sell. Cialdini shares the story of Jim the insurance salesman who outsold all his colleagues. What is pre-suasion? Public relations is about earning trust so people are already sold, or want to engage with us, before we open our mouths. Jim’s secret?

Insurance 105

Insurance Insurance Ethics Tools 105

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. We have no slogan and no advertising strategy. There is a terrible one.

Tourism 52

Tourism Hotels Brand Branding 52

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. We’re a small shop (12 full time people) that specializes in working with large regional or national clients in the financial sector (banks, credit unions, financial advisors, insurance, etc.)

Interviews 50

Interviews Marketing Financial Insurance 50

PR Fuel

FEBRUARY 25, 2022

One of the most effective strategies when it comes to advertising your product is to sell it with statistics. And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance. Use Statistics to Show Your Product’s Value. If You See a Need, Address It.

Product Launch 103

Product Launch Travel Interviews Writing 103

Mindful Marketing

JUNE 13, 2020

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list.

Marketing 66

Marketing Insurance Insurance Ethics 66

BradleyPR

DECEMBER 5, 2017

Like many dental professionals, she found it was taking a lot of time to find and train new individuals in the complicated process that is dental insurance processing. Kari Bolen found herself experiencing a string of staff turnover in her front dental office. She had recently heard about eAssist Dental [.].

Insurance 48

Insurance Insurance Training Advertising 48

Shift Communications

JULY 29, 2015

Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. First, expect advertising revenue and options to continue improving.

Twitter 60

Twitter Social Media Mobile Media 60

Mindful Marketing

MAY 17, 2020

For instance, Peloton, maker of those expensive in-home ‘exer-cycles,’ has seen sales surge so much that it plans to reduce advertising spending by 50% over the next three months. Fortunately, insurance covered the costs and the recovery company did a great job. Did the restoration firm profit from our pain?

Airlines 66

Airlines Insurance Insurance Enterprise 66

Solo PR Pro

JANUARY 14, 2020

He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. Get your checking account, liability insurance and even disability insurance set up before you go Solo. You never know where your clients are going to come from.

Insurance 110

Insurance Insurance Banking Groups 110

Reputation Us

NOVEMBER 28, 2022

Elon’s chaotic and reckless behavior has created a gigantic mess for Twitter, the company, its advertisers, as well as negatively impacting Tesla and SpaceX,” says Mills. Then again, advertisers aren’t customers. Gallup research shows that about half of all U.S. workers don’t know what their boss expects. Right now, courage is probity.

Twitter 78

Twitter Banking Financial Employee 78

Practical Law Construction

MARCH 9, 2022

Check their financial health, follow up on any references/testimonials and ensure adequate insurances are in place. If it’s not clear, then find out and don’t sign the contract until you are sure. Always do your due diligence on your counterparty.

Construction 72

Construction Insurance Insurance Meeting 72

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable?

Ethics 67

Ethics Crisis System Training 67

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. In her words, it’s the “best of both worlds – experience in PR and exposure to what is happening on the journalists’ front.”

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

JANUARY 25, 2016

Coupled with the idea that our sphere of influence is far smaller than social networks indicate, how do you insure that the one to 10 percent of actual friends are in the peer group that you want to reach? Especially for Facebook with its ad options, paid promotion and even advertising may be helpful to complement campaigns.

Social Media 120

Social Media Media Facebook Software 120

Mindful Marketing

DECEMBER 14, 2018

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk.

Policies 70

Policies Government Data Insurance 70

prTini

FEBRUARY 2, 2017

A few years ago, Nationwide Insurance was derided for interrupting the fun, festive Super Bowl feel with a serious message about kid safety. That sounds like the point of advertising, Your call: How many brands will go social this year? There’s no shortage of social issues.

Brand 28

Brand Branding Insurance Insurance 28

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

David PR Group

JANUARY 4, 2016

Did most of them come from advertising? This can be clear in a business that receives real estate or insurance work from an established broker relationship. Advertising on industry websites or e-mail newsletters and retargeting ads. I like to start with current customers to identify the channels that turn prospects into clients.

Strategy 40

Strategy Communications Real Estate Insurance 40

Mora Communications

AUGUST 31, 2015

People aren’t going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? Why would you want to garner any national, if you only have a local business? Maybe, but probably not. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), Sponsored Content : Through DocNews , companies can sponsor clinical content in the form of native advertisements that appear in a members’ news streams. Jude Medical, have jumped on board.

Social Media 48

Social Media Healthcare Marketing Media 48

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising? Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

Leadership 353

Leadership Insurance Insurance B2B 353

Bad Pitch Blog

FEBRUARY 26, 2009

The economy is in shambles, 50 million Americans are without health insurance, unemployment is on the rise in numbers that scare even me, and 43 out of 50 states are now operating on a budget deficit. Bad news is absolutely everywhere. It is unavoidable. Product marketers are also getting into the act.

Insurance 40

Insurance Insurance Enterprise Television 40

Mindful Marketing

DECEMBER 12, 2020

A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy. The sports stars convey gratefulness to Jake for landing them 'exclusive' insurance deals. So, why not add insurance to the list of endorser-inspired products?

Insurance 86

Insurance Insurance Retail Sports 86

Cision

DECEMBER 20, 2017

Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. Their advertisements tend to use humor, scenes reminiscent of action movies and appearances from sports heroes. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

PR Conversations

NOVEMBER 27, 2015

When I landed at the airport, I was asked by authorities to pay for my visa and insurance, even though Iran’s government had already granted these things. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted.

Conference 40

Conference Hotels Internal International 40

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. The one thing their advertising has in common is humor, though Geico is still the one to beat. One brand competes on price, one tugs at emotions, while another uses fear as a motivator.

Consumer 168

Consumer Brand Branding How To 168

Mark My Words

OCTOBER 25, 2021

BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. Yet no single piece of BrewDog marketing has generated the amount of complaints and conversation as John Lewis’ latest spot for its insurance.

Strategy 60

Strategy Marketing Insurance Insurance 60