Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. The Secret to Scale is Employees. The secret to scale is employees. by Frank Strong.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

5W PR

JANUARY 2, 2020

In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community. There are several factors for this widened view of corporate communications in today’s world, and many of them help to explain why it has risen sharply in importance.

Corporate 120

Corporate Communications Consumer Community 120

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

Radio 59

Radio Pinterest Television Government 59

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. .

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Reputation Us

NOVEMBER 28, 2022

Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. In banking, mission could be customer experience, community service, business partnership or many other qualities — but it all rolls up to strategy. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Cision

NOVEMBER 2, 2015

Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.” ” Neilsen recently conducted a study which found that 90 percent of consumers trust peer recommendations and only 33 percent trust advertisements.

B2B 120

B2B Marketing Content Marketing Technology 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees.

Communications 69

Communications Crisis Communications Crisis Social Media 69

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. PR plays a role in sharing the brand’s reinvention story with the public.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Those who said communications work has “changed slightly,” wrote: 84.

Communications 122

Communications Crisis Internal International 122

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Internal International Social Media 78

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Essentially, PR is simply a form of communication, often all about engaging with the public. They are the go-between between an organization and their targeted audience or consumers.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

JUNE 6, 2020

Tiffany Hsu , an advertising and marketing reporter for The New York Times , has a balanced piece. But brands that borrow heavily from black culture and target black consumers have a responsibility, she said, to push for change, often by bringing more black employees into their ranks.” The case for speaking out.

Brand 91

Brand Branding Fashion YouTube 91

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. And, to make matters even more complicated, today’s consumer wants to feel an authentic connection with the brands they interact with.

Marketing 64

Marketing Consumer Local Social Media 64

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 101

Mobile Community System Social Media 101

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. The results?

Survey 95

Survey Industry Leadership Study 95

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Mindful Marketing

DECEMBER 14, 2018

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Considering how much many consumers spend on a dinner out, a concert, or a ballgame, a genetic test seems like a pretty good deal. and overseas.

Policies 71

Policies Government Data Insurance 71

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52