Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. A new product launch. Perception can lag reality, and no brand wants to be left behind when things turn.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page.

Community 93

Community Facebook How To Web 93

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

ISEBOX

MAY 16, 2016

Specifically, as part of agency’s “postmarketing reporting requirements,” drug firms must submit all marketing materials at the time of initial dissemination and/or publication of the advertisement. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product?

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

5W PR

APRIL 10, 2023

Communicating Ethical Practices Marketing and advertising campaigns should highlight a brand’s ethical practices to inform consumers. This involves prioritizing inclusive hiring practices, representing diverse communities in marketing campaigns, and creating accessible products for all consumers.

Consumer 88

Consumer Brand Branding Ethics 88

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Sword and the Script

JUNE 9, 2015

“Content not only has to be engaging, relevant and customized to the channel but it also must increasingly be timely,” the paper says, citing Chris Lorence , CMO with the Independent Community Bankers of America. The Secret to Scale is Employees. The secret to scale is employees. Photo credit: Flickr, superoog ( CC BY 2.0 ).

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Shift Communications

DECEMBER 6, 2021

CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company.

Communications 78

Communications Employee Financial Community 78

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

JUNE 6, 2023

Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Layoffs at internal comms platform. Top challenges facing PR.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. Brand ambassadors Select loyal customers or employees as brand ambassadors. They can authentically represent a brand and engage with its community. Instant recognition Celebrities come with built-in fame and recognition.

Brand 78

Brand Branding Product Launch Sports 78

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

Radio 64

Radio Pinterest Television Government 64

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Reputation Us

NOVEMBER 28, 2022

Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. In banking, mission could be customer experience, community service, business partnership or many other qualities — but it all rolls up to strategy. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Financial Employee 78

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135

Corporate Communications Public Affairs Resources 135

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. If it’s possible, engage as many of your employees as possible in asking the question. Employee empowerment can be very powerful and the responses quite interesting.

Corporate 68

Corporate Reputation Marketing Employee 68

5W PR

APRIL 9, 2019

This may not be a good approach for every business, but it may also be worth exploring if a business finds they need a fresh way to connect with their customers and community. Make a Community Impact. Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead.

Consumer 60

Consumer How To Advertising Advertising 60

Communications Conversations

APRIL 9, 2020

In big ways (social media advertising inventory and ROI) and in smaller ways (is Zoom now a social media network?). The community comeback. With many brands cutting, or at the very least pausing, social media ad campaigns for Q2 (and maybe Q3, according to what I’ve seen), community is poised to make a big comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. It’s a much broader thing, but it’s all building on that community of interest or geographic community,” he continues. “I

Newspapers 177

Newspapers Industry Print Journalism 177

ImPRessions - Crenshaw Communications

MAY 22, 2017

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). As a society, we’ve moved away from letting advertising dictate our desires. Do each of your employees treat customers with respect? Want to turn employees into brand advocates? Let’s think about that for a moment. Then fix them.

Marketing 120

Marketing How To Employee Advertising 120

5W PR

JANUARY 2, 2020

In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community. There are several factors for this widened view of corporate communications in today’s world, and many of them help to explain why it has risen sharply in importance.

Corporate 120

Corporate Communications Consumer Community 120

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). This highlights the “behind the scenes” role played here by online community activity.”. Be smart about it.

Study 139

Study Media Relations Media Measurement 139

Cision

NOVEMBER 2, 2015

Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.” ” Neilsen recently conducted a study which found that 90 percent of consumers trust peer recommendations and only 33 percent trust advertisements.

B2B 120

B2B Marketing Content Marketing Technology 120