ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It can’t replace marketing. They all work together.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Here are three factors to consider to appeal to your target audience with brand journalism.

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. How can you boost your staff’s diversity?

Trends 127

Trends Pitching Twitter Nonprofit 127

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad. According to the U.S.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories.

Community 206

Community Nonprofit Conference Social Media 206

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum. Michele Houck is a 25-year marketing and advertising veteran. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. That is her nonprofit. as an expert.

Media 130

Media Nonprofit Pitching Television 130

Konnect Agency

MAY 21, 2020

There is no rulebook for the current situation, but there are a few things brands must take into consideration to keep their positive positioning with customers, even amidst what feels like a world of chaos and fear in both public relations and digital marketing. The way in which a brand is speaking to their customers during a crisis is key.

Brand 40

Brand Branding How To Community 40

Mindful Marketing

NOVEMBER 28, 2019

Promotion : “GivingTuesday” is a memorable moniker that likely builds brand recognition and supports understanding of the initiative through paid and earned media. Clearly that rationale doesn’t apply to most for-profit firms during the holidays, and it probably isn’t relevant for many nonprofits either.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Connecting with consumers offline doesn’t have to entail just another advertising campaign. Done correctly, this connection can lead to better brand awareness and consumer loyalty.

Consumer 60

Consumer How To Advertising Advertising 60

Cision

AUGUST 11, 2016

Advertising Age Online. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. PR is listening. PR is responding.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Your brand must be present on social media, but it can’t “just be.” In 2021, marketers in the U.S.

Social Media 62

Social Media Strategy Media Nonprofit 62

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74

Sword and the Script

AUGUST 30, 2022

This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I agree, but only because native advertising tricks readers into thinking its bona fide coverage. PR pros at brands (50%) are most likely to earn $100K or more per year, followed by government (42%), agencies (38%) and nonprofits (32%).

Publicity 85

Publicity Survey Enterprise Pitching 85

Solo PR Pro

SEPTEMBER 28, 2022

It was a brand-new component of my career,” she explains. Whether as a Sunday school teacher or a Red Cross volunteer in high school, a leader in my fraternity in college or member of the many nonprofit boards I’ve served, my focus has always been on improving community,” Mary says. “I Giving back to the PR industry.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Deirdre Breakenridge

MARCH 8, 2017

What role does content play in building relationships and a community around your brand? Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do you have a content strategy in place?

Radio 170

Radio How To Community Storytelling 170

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. Earned media isn’t just helpful for building brand awareness.

Media 75

Media B2C B2B Nonprofit 75

Cision

NOVEMBER 6, 2015

In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. As of November, 2014, it had 170 million viewers and 25 million members.

Video 120

Video Trends YouTube Television 120

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? Why: A social media campaign can either make or break your brand’s image.

SMB 77

SMB Case Study Social Media Nonprofit 77

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Brand ambassadors secured. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

JUNE 4, 2019

A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. We use that a lot.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. Agency B: A boutique integrated and brand/creative strategy firm. My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Can AI Improve PR? This experience is normal.

Analytics 65

Analytics Data Pinterest System 65

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. It worked out better than I could have hoped. 4) Keep learning.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

JUNE 18, 2019

30) “Marketing and branding strategy.”. 70) “Tell stories about a nonprofit organization and those it serves.”. 76) I write and edit articles that get consumers to understand why our brand is better than others.”. 70) “Tell stories about a nonprofit organization and those it serves.”. 115) “Advertising.”.

Employee 148

Employee Print Writing Survey 148

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering.

Tools 99

Tools Marketing Nonprofit Mobile 99

wiredPRworks

AUGUST 2, 2016

AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. 55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. Marketer’s Confidence Survey Demographics.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

Waxing UnLyrical

APRIL 26, 2018

As a strategy, nowhere is this more important than in the nonprofit sector. Because nonprofits are presented with a unique challenge and opportunity at the same time. Nonprofit Storytelling: The Opportunity. Nonprofits have a purpose. Nonprofit Storytelling: Cutting Through the Clutter. Well, not really.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Beyond PR

OCTOBER 11, 2016

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Fix: Set goals for different marketing channels such as paid-per-click advertising, press release distribution and mobile marketing. Mistake #4: The wrong content cadence.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227