Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72

Communications Conversations

NOVEMBER 29, 2022

In 2022, here’s how I’ve been using Twitter: To follow chatter around the sports teams I care about (Jayhawks, Gophers, Wolves, Vikes); to follow politics; to follow some local MSP stuff; and to laugh once in a while. I have yet to see a server that revolves around any sports. Not sure brands will work on Mastodon.

Sports 60

Sports Twitter Local Social Media 60

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . It can also be seen as word-of-mouth marketing or free advertising.

Radio 104

Radio Media Newspapers Sports 104

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. How can brands keep up?

Communications 253

Communications Data Local Survey 253

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. All kinds of things you’ve got sports starting. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment.

Pitching 130

Pitching Media Insurance Insurance 130

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Bringing brands together is our speciality! It successfully engaged the local community in a range of activities for youngsters and adults living with a disability. We hope you enjoy our end-of-year recap!

Sports 52

Sports Film Local Exercises 52

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? With so much competition in the marketplace, how can brands stand out? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Ishmael's Corner

NOVEMBER 2, 2014

Perhaps on the morning of game seven, someone in branding asked who’s handling this and Chevrolet realized this “little” detail had slipped between the cracks. Now in scramble mode to find someone, an email went out to the local troops with this history-changing response: “What about Rikk? USA Today Sports.

Communications 112

Communications Sports Technology Brand 112

Maxim Behar

APRIL 27, 2021

The PR expert Maxim Behar shares his ideas for the development of Bulgaria and highlights the importance of building the country's brand image, its positioning among the world's economic elite and the need of foreign investors. Ministry of Branding in Bulgaria… Why not? And then the whole campaign ends.

Government 52

Government Tourism Advertising Advertising 52

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40

Travel Tourism Airlines Hotels 40

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi? Regulation is urgently required.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 14, 2019

Probably partly because, at the time, he had a killer job managing brand PR for General Mills. During your time at Mills, especially, you had an opportunity to meet and work with some pretty incredible sports figures and celebrities. We had dozens and dozens of other spokespeople through the years outside of sports as well.

Sports 74

Sports Corporate Financial Industry 74

PR in High Definition

AUGUST 30, 2016

Like it or not, Snapchat is set to become one of the key social networks brands will need to invest in to connect with target audiences. The platform is very much aware of its potential and is experimenting with new technologies and making key investments to leverage its network and advertising opportunities. So, how to get involved?

Video 54

Video Mobile Pinterest Advertising 54

Sword and the Script

JUNE 18, 2019

24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”. 115) “Advertising.”. (click image for higher resolution). 12) “Write for businesses.”.

Employee 147

Employee Print Writing Survey 147

Communications Conversations

MAY 4, 2016

Brand lesson : Never underestimate the power of free stuff. I can’t help but think about professional sports teams–like the Minnesota Twins. Brand lesson : Focus squarely on execution when it comes to making your biggest employee advocates feel the love. Locally, here in Minnesota, I think about Prince.

Case Study 60

Case Study Employee Study Software 60

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube.

Sports 0

Sports Leadership Internal International 0

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

MARCH 15, 2021

Manage the social media for a sports team you are part of. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness. Start a blog and manage proactive social media around it. Google search volume has emerged as the key proxy measure for tracking awareness.

Google 119

Google Data Government Social Media 119

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. Brands taking a socially conscious stand.

Social Media 89

Social Media Trends Media Instagram 89

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 109

Local Crisis Management Internal International 109

ZudePR

MAY 31, 2015

“I don’t really draw the (full disclosure) line as it is a bit like sport. For me, as a local government employee, there are clear political boundaries. “Impartiality is important to me, so I’ve chosen not to have advertising. More generally, I would never disclose something that undermined trust.”

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. The UK Government failed to act on a Parliamentary Digital, Culture, Media and Sport (DCMS) Committee report called Disinformation and ‘Fake News’ in February. It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52