Mindful Marketing

AUGUST 27, 2022

The world’s third largest economy and a leader in culture and industry has uncorked a contest called “Sake Viva” that asks citizens in their 20s and 30s for new ways to make and market alcoholic beverages. I have to admit that alcohol advertising is a difficult issue for me to approach objectively.

Advertising 82

Advertising Advertising Government Consumer 82

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. But for companies in less glamorous industries, this job may seem more challenging. For ideas, consider the following tips. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. What is Guest Blogging? I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Do you have a blog? NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This week I’m going to talk about publicity and marketing. So subscribe to the channel and now I will tell you about publicity and marketing.

Publicity 225

Publicity Marketing YouTube Video 225

Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” ” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’

Marketing 100

Marketing Healthcare Study Advertising 100

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign.

Publicity 78

Publicity Strategy How To Marketing 78

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.

Advertising 133

Advertising Advertising Real Estate Travel 133

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Ronn Torossian

APRIL 15, 2019

Marketing is a rather universal language. Advertisers all over the world are constantly seeking the next big concept or the next message — and everyone wants a piece of the pie.After all, marketing is an industry that […].

Marketing 150

Marketing Advertising Advertising Consumer 150

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Prohibition

OCTOBER 7, 2022

For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins. Social networks determine which ads to run based on a behind-the-scenes’ auction’ with advertisers competing for ad space almost by the second.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. We target our consumers with historically unimaginable precision. How could that be?

Marketing 195

Marketing Advertising Advertising System 195

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

Advertising 62

Advertising Advertising Twitter Groups 62

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Mindful Marketing

OCTOBER 31, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one. Not every type of advertising fits every industry.

Advertising 85

Advertising Advertising Ethics Government 85

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. In other words, does PR actually need disruptive technology to succeed?

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 92

Marketing Local Crisis Management Internal 92

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . If you’ve spoken at industry conferences, upload the video. Linking to blogs or articles that feature your expertise are also great ways to present your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions.

Tourism 88

Tourism Social Media Travel Marketing 88

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

APRIL 11, 2023

Marketing is crucial for any business to promote and sell their products or services to potential customers. But when it comes to luxury products, marketing strategies need to be different. The luxury market is niche and attracts customers who pay a premium for high-end products or services.

Marketing 78

Marketing Radio Print Consumer 78

Sword and the Script

MAY 10, 2016

The author, Rebecca Lieb , is a highly credible source with a long history in the industry. As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Landis PR

NOVEMBER 27, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Be authentic in your marketing and communication Denise and Julissa both discussed that when it comes to marketing to the Latino population, brands have a big opportunity.

Industry 59

Industry Radio Community Consumer 59

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors.

Media 243

Media Analysis Measurement Advertising 243