Onclusive

MARCH 23, 2020

Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

APRIL 8, 2021

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain.

Reputation 305

Reputation Privacy Data Advertising 305

Flack's Revenge

NOVEMBER 7, 2016

MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions. Sigmoid – Big data analytics, applied to advertising (and other markets). Algomizer – Interesting Israeli tech that helps improve online marketing results.

Mobile 166

Mobile Big Data Advertising Advertising 166

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. This data can help you find promotion opportunities or even indicate where you could spend an advertising budget. Embrace it!

Data 117

Data Data-Driven PR Big Data Analytics 117

Mindful Marketing

JULY 19, 2023

Big tech companies like Facebook and Google, as well as credit bureaus like Equifax and Experian, are among the biggest players in the data collection market. These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners.

Analytics 99

Analytics Data Retail Advertising 99

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. Sean O’Neal , President of AirPR, previously led commercial operations at Adaptly (acquired by Accenture) and Vizu (acquired by Nielsen).

Analytics 150

Analytics Data Big Data Technology 150

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Content teams often sit two or three levels below the CMO. ” So why hasn’t there been more attention and investment in content?

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Ethical Voices

NOVEMBER 21, 2022

Privacy, Crisis and Big Data . When is talking about ethics advertising? No Changemakers when it comes to DEI. Page Center Launches Scholar Directory. Pay Transparency. Power of fake videos. PRCA calls out disguised earned media. Racism in the NFL . Repressive countries and disclosure. Rich Shertenlieb, 98.5 Whistleblowers.

Ethics 73

Ethics Sports Employee Privacy 73

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Mark Simpson, VP of offering management at IBM Watson Marketing, shared his insights with Ad Age : .

Marketing 118

Marketing Data B2C Big Data 118

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain.

Trends 58

Trends Big Data Creativity Data 58

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Shift Communications

APRIL 29, 2015

Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Yet over the years, Twitter has never experienced negative ad revenue growth in any quarter.

Twitter 60

Twitter Advertising Advertising B2C 60

Cision

MARCH 20, 2017

Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions.

Technology 227

Technology Data Big Data Measurement 227

Shift Communications

FEBRUARY 19, 2015

When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers.

Advertising 60

Advertising Advertising SEO Software 60

Cision

MAY 5, 2016

PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. PR people, advertisers and marketers all talk about market disruption. Ultimately, understanding the customer drivers and environment is key to having voice. .

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Cision

JANUARY 30, 2017

So the opportunity to go repeat exactly what I did at Oracle Marketing Cloud for paid and owned, but do it over here in earned, was simply too big an opportunity to pass up.”. Akeroyd: “There was a tipping point of customer feedback about, ‘What is the big next thing my customers need?’ Furrier: How do you aggregate the data?

Communications 96

Communications Software Interviews Data 96

Shift Communications

JULY 29, 2015

Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. First, expect advertising revenue and options to continue improving.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well.

Marketing 60

Marketing Privacy Big Data Technology 60

Ethical Voices

AUGUST 29, 2022

If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It goes to help pay for the advertising, everybody chips in. It’s being used by big firms. How do we use this big data that we capture?

Ethics 91

Ethics Groups Handbook Education 91

Flack's Revenge

AUGUST 9, 2016

Those featured, however, didn’t go into detail on the role of advertising to boost reach. At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push.

Viral 120

Viral Data Web Trends 120

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. Khali Sakkas , Chief Executive of Insights & Research at Isentia and an AMEC Board member.

Measurement 65

Measurement Data Big Data Banking 65

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. *This article was provided by Cision, a PRSA partner. No longer should gut feeling or instinct be the sole determinant for strategy and progress. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0.

Data 92

Data Meeting Measurement Guidelines 92

Solo PR Pro

JUNE 12, 2018

This fully extends to the development and application of data. Many public relations professionals use social advertising, email marketing, and media monitoring in our day to day work. We rely on data and analytics to strategically develop campaigns and make decisions about the work we do.

Privacy 40

Privacy Data Ethics Policies 40

Cision

JANUARY 16, 2017

Disclosing the population of people or businesses that the gleaned data is both ethical and helpful for readers to understand how your data may apply to them. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft.

Data 120

Data How To Retail Ethics 120

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year.

Viral 40

Viral Marketing Web Big Data 40

Stuart Bruce

NOVEMBER 11, 2016

Now there’s a constant race to the bottom to complete for clicks with the most outrageous headlines and torrid stories about personalities and scandals, because the tedious detail of policy doesn’t create unique views to sell to advertisers. I suspect there also wasn’t a single professional political operative or communicator.

Communications 154

Communications Data Policies Twitter 154

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. Sand Hill: Mining an Untapped Vein of Enterprise Big Data. Webbiquity: Event Data: The Last Massive Mine, Hiding in Plain Sight.

Industry 71

Industry Marketing Enterprise Mobile 71

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Barnum refused, so the New York Herald played tit for tat and refused to take Barnum’s advertising. He was the unsurpassed master of hype. The Herald buckled.

Viral 83

Viral Big Data Fashion Publicity 83

PR Breakfast Club

JULY 6, 2015

Big beautiful images draw readers in. Know which social media sites respond best to the use of images in advertising campaigns. 5) Use Data Daily. Even the layout of the content and how “skimmable” it is can make a difference in how readers see your site. 4) Post Early and Often . Be ready to make adjustments as needed.

Data 28

Data Pinterest Social Media Big Data 28

Flatiron Communications

MAY 2, 2017

Pretty soon, I needed to find a new business prospect’s email, and I remembered this tool, which purportedly “uses big data and machine learning algorithms to find the email address of any professional in any company in one second.”

Tools 45

Tools Twitter Report Pitching 45

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40