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What is Big Data Analytics? Demystifying Big Data

5W PR

However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? What is Considered Big Data? Big data is not just about dataset size.

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The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Big Data 166
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AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150
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Data doesn’t have to be scary

Shift Communications

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. This data can help you find promotion opportunities or even indicate where you could spend an advertising budget. Embrace it!

Data 117
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Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently - Strategy

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Content teams often sit two or three levels below the CMO. ” So why hasn’t there been more attention and investment in content?

Brand 145
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AdTech NY 2016 Wrap

Flack's Revenge

MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions. Sigmoid – Big data analytics, applied to advertising (and other markets). Algomizer – Interesting Israeli tech that helps improve online marketing results.

Mobile 166
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Cision Moves to Accelerate Pace of Innovation

Cision

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions.