Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

ReimaginePR

JULY 25, 2018

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. B2B – Business to business.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

FEBRUARY 14, 2017

There are few tactics in B2B marketing that lead to such direct effects. Components to Effectively Measure a B2B Blog. Cookie the blog and then use it for retargeting (those ads that follow you around the web after visiting a site). A Data-Driven Answer for B2B]. Need help building or re-invigorating B2B blog?

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The platform is now offering new advertising options, making it easier to reach specific customer segments. What about B2B marketers? For PR and marketing folks, it’s a key part of business communications.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels.

B2B 48

B2B Marketing Strategy Corporate 48

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments. Give our services a try.

Advertising 60

Advertising Advertising Social Media Twitter 60

PRSay

JULY 10, 2018

companies that have web presences in Europe or market products there. As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

Ethics 247

Ethics Data Privacy Policies 247

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. But, what about B2B brands? If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? Stock photography – We’ve all seen this over the years, and we’ve all laughed or scoffed at it.

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. Backlash to the blockchain deluge. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

OCTOBER 7, 2022

Meta have started testing an update on their accounts centre worldwide on both Android, iOS and the web, making it easier to switch between Facebook and Instagram accounts, or create new profiles. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms.

Instagram 62

Instagram Social Media Video Twitter 62

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. Give our services a try.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Business event attendance is at record highs and many B2B brands consider events their best source of leads. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime.

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. For example, the sales cycles in B2B tech tend to be long, require multiple touchpoints, and involve multiple stakeholders. >>> Looking for a B2B tech PR with expertise and execution?

Measurement 93

Measurement Communications Survey B2B 93

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. What Will It Take for Advertisers to Back Away From Facebook?

How To 159

How To Facebook Social Media Advertising 159

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170

Marketing Measurement Trends B2B 170

Contently - Strategy

FEBRUARY 9, 2021

But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. It provides unique information and perspective that your audience can’t get anywhere else.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

SEPTEMBER 30, 2017

A new study by the Association of National Advertisers (ANA) is warning the industry of an approaching “ talent crisis ,” according to reporting by Erik Oster for Adweek. For example, two of the most prominent trade publications in the industry include the words “ad” or “advertising” in their titles.

Marketing 62

Marketing B2B Content Marketing Survey 62

Shift Communications

MAY 10, 2022

What to try: B2B companies also have a place here. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. Google continues to build out capabilities, mostly for creators, but rolling out advertising on this platform will likely follow. Take Square’s approach.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

JANUARY 21, 2020

There is no difference or hierarchy among their web pages. You can and should “advertise” your product in your publication, just as you would if you purchased a sponsorship in an independent trade publication. We’re a boutique consultancy dedicated to PR and Marketing in B2B tech. Give our services a try. Talk to Us !

Content Marketing 124

Content Marketing Marketing How To Leadership 124

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals.

Measurement 62

Measurement How To Comparison B2C 62

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases.

B2C 74

B2C Web Advertising Advertising 74

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. Most of my experience in media relations comes from a B2B technology perspective. Talk to Us !

Media Relations 75

Media Relations Media Trade Shows Journalism 75

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . But are these stats meaningful for B2B campaigns? When to use Facebook for B2B marketing. Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Sitecore is a software development company providing web content and customer experience management solutions.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business.

Social Media 116

Social Media Brand Branding Media 116

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Many businesses generate a lot of content – and blast it all over the web. B2B Customers Want Thought Leadership. B2B Customers Want Thought Leadership. What is Native Advertising? – What is Legal Tech? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

Sword and the Script

DECEMBER 10, 2016

1) B2B to Invest 12.3% Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. “The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. For B2B organizations, the study found 12.3%

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

JULY 11, 2018

It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. The PR agency can help by sharing major stories on its own social channels and website.

Report 136

Report Interviews Pitching Construction 136

Cision

AUGUST 11, 2016

Advertising Age Online. Social Media B2B. Advertising Week. Web Strategy by Jeremiah Owyang. Web Ink Now. But what we do know is that data – social media data in particular – can reveal almost everything about us. Given that, ignoring or dismissing it seems massively flawed.” Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0