B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? That’s the theme for this week’s Unscripted Marketing Links (UML). According to Ms.

Sports 114

Sports Advertising Advertising Survey 114

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. Creative skills (26%). Where humans outperform AI: Creative thinking (70%).

Marketing 118

Marketing Data B2C Big Data 118

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. It also provides opportunity for those just starting out in the business to flex their writing muscles. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. What Are You Writing? Want proof?

Journalism 120

Journalism Brand Branding Writing 120

NewsWhip

MARCH 24, 2022

Players are the newest addition to advertisers and their campaigns around March Madness, and news about the NIL deals have generated a notable amount of media and public attention. ESPN’s article has gained the most attention so far, generating over 2.7k Bed sheet company Sheets and Giggles has done this in a creative way.

Brand 148

Brand Branding Instagram Sports 148

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement.

Communications 40

Communications Marketing Technology Data 40

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Simplify, then simplify more.

Case Study 140

Case Study Study Video Writing 140

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Flack's Revenge

AUGUST 1, 2018

It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. Medium : A great source for great writing; the site sends me emails with links to articles that match my interests, based on what I read there and topics I’ve selected.

Content Marketing 149

Content Marketing Privacy Government Web 149

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment. Marketing is focused on promoting a product or service in order to sell it.

Interviews 100

Interviews Publicity Technology Social Media 100

Prakkypedia

SEPTEMBER 20, 2014

You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. Write a short, considered letter outlining your case. (Be Be creative with job advertisements. Take a look at this list of 5 ideas below: 1.

Conference 112

Conference Newspapers Community Advertising 112

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. He wrote a post to the effect – Native advertising and advertorials: Apples and not-quite-apples – that provided much to consider. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. As it is on many Saturdays, I offer three articles I’ve vetted and recommend for your perusal. Feel free to start writing about these too, by leaving a comment below. Advertising is indeed marketing, but it only one part of marketing. To that end, we are all forever students.

Marketing 62

Marketing B2B Content Marketing Survey 62

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

ImPRessions - Crenshaw Communications

MAY 23, 2017

There are several tools and creative ways to get your post read by the audience you’re targeting. Advertise your post. EST for the highest number of social shares on average. Although in our experience, mileage varies widely.). Being timely is just the tip of the promotion iceberg. Start with a killer title.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Moreover, articles are being formatted to better accommodate the small screen size of phones. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

JUNE 22, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? As it is every week, below you’ll find three articles I’ve vetted, along with analysis and links, for your weekend reading. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach.

Strategy 77

Strategy Marketing Measurement B2B 77

Critical Mention

DECEMBER 6, 2019

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. There are endless ways to get creative and interact with your specified audience. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Strategy 83

Strategy Communications Marketing Social Media 83

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67